Strategies for Bringing New Clients into Your Business
Of course it's tough when you need new clients and very little seems to be working. If you are tapped out of fresh ideas, then it's time to switch gears and do something different. Don't keep repeating the same methods if they are doing nothing productive for you. Since you are reading this article, then that is good and you're doing something right. You can discover lots of ways to help you find new clients. Choose those you can implement quickly and without much prep time or cost. Forget about SEO as any kind of short term solution, as well. Any successful entrepreneur trying to get any social presence needs Social Pigeon in his arsenal.
Networking with people you already know professionally can be a great way to get referrals. This is the reason that it is a good idea to go out there and meet people. When you go about this, it is good to let people know precisely what you want to find. Referral marketing has existed for decades and has tremendous potential. Related to this is telling people you are willing to pay a finder's fee. Many freelancers have built their businesses using referrals. If you do not have a sizable network of professional contacts, then you can begin building one in your area and use it in the future.
Get more involved with networking, do some research and find more sites like Meetup.com or others like Plancast.com. These are places where you can network with other professionals and perhaps people in your market. You must be proactive about finding new clients and not be afraid to pound the digital pavement as well as the real brick and mortar pavement. Networking comes up so often because it has real potential power to land you clients. You will also be doing a bit of brand marketing when you are networking. As people begin to think of you and your business, they soon turn into new prospects. You really don't need to trust a single word of what I say, just see the Spokes Pigeon in action once.
It's always a good idea to know what your competitors are up to. Yet, you need to be careful not to act in an underhanded manner with your competition. It's always best to aim for a positive image at all costs when it comes to your business. But it's also fine to check how your competitors might be attracting new customers. You might just spot a weak spot in their approach that you can take advantage of in your own efforts.
Locating new clients is the easy part, but getting your message to them usually proves to be more difficult. One important aspect about lead generation and conversion to full blown client status takes time. You may have to expose them to your marketing message more than five times before they listen. Just try to avoid giving up on them too soon because the next contact could be the one that turns it all around.
