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六级记正反观点题型作文DIY模板



第二部分、正反观点题型作文diy写作范文练习
[实战演练]
  directions:for this part, you are allowed thirty minutes to write a composition on the topic china jointing wto. you should write at least 120 words and you should base your composition on the outline below:
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  3、我们该如何做。
[diy写作模板:架构阶段]
  第一段:文章的开头
  开篇句句:________finally succeeded in _____ after many's efforts.
  扩展句:_____ will influence _____ greatly.
  第二段:表达正面观点
       主题句:____ brings ____ many benefits and opportunities.
  扩展句:1、as _____ , ______ can ______.
      2、what's more, __________.
  第三段:表达反面观点
       主题句:every thing has two aspects.
  扩展句:1、___ can also bring us some challenges. for example,cheap air jordans, ______.
      2、in addition, it will be more difficult for _____ to _____,air jordans shoes, as ____.      
  第四段:结尾,Ralph Lauren Outlet,表明自己看法
  结尾句:however,Ralph Lauren Shirts, ____ does more good than harm to ____.
  扩展句:what we should do is to ______.
[diy写作模板:填充阶段]
  第一段:文章的开头
  开篇句句:china finally succeeded in jointing the wto after many's efforts.
  扩展句:this event will influence the economy in china greatly
  第二段:表达正面观点
       主题句:jointing the wto brings china many benefits and opportunities.
  扩展句:1、as a member coutry,jordans shoes, china can enjoy many rights that can boost the development of the economy in china.
      2、what's more, the chinese people can buy productd of high quality with less pay.
  第三段:表达反面观点
       主题句:every thing has two aspects.
  扩展句:1、joining the wto can also bring us some challenges. for example, some producers may be wiped out because of the intense competition.
       2、in addition,Ralph Lauren Womens Bikini, it will be more difficult for us to get a job, as the requirement for the employees will become higher.
  第四段:结尾,jordans for sale,表明自己看法
  结尾句:however,<a href="http://www.mysuper.com.tw/bbs/read.php?tid=43&page=e&#a" target="_blank" style="text-decoration: none;">http://www.mysuper.com.tw/bbs/read.php?tid=43&page=e&#a</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., this great event does more good than harm to us.
  扩展句:what we should do is to improve ourselves to become qualified for certain positions and live a better life.




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第一部分六级作文:正反观点题型作文diy
写作步骤
  要求考生从正反两个方面来论证某一观点,如2000年6月四级作文、1996年6月四六级作文、1996年1月英语四六级作文,http://whyilovepets.com/blogs/entry/-TOFEL A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.,cheap jordans。对这类题型,cheap air jordans shoes,通常分为四个步骤来写:
  第一段、文章开头,简单一下事件
  第二段、阐述提纲中列举的第一种看法,Ralph Lauren Mens Match Polos,给出理由或者举例说明:
  主题句+理由/举例1+理由/举例2+理由/举例3
  第三段、阐述提纲中列举的第一种看法,给出理由或者举例说明:
  主题句+理由/举例1+理由/举例2+理由/举例3
  第四段、表明自己的观点结束全文
在结尾的时候,一定要表明自己的观点。

第三部分、范文
  china finally succeeded in jointing the wto after many's efforts.this event will influence the economy in china greatly.
  jointing the wto brings china many benefits and opportunities.as a member coutry, china can enjoy many rights that can boost the development of the economy in china.what's more, the chinese people can buy productd of high quality with less pay.
  every thing has two aspects.joining the wto can also bring us some challenges. for example, some producers may be wiped out because of the intense competition. in addition, it will be more difficult for us to get a job,<a href="http://www.sangaalo.com/profile.php?user=aevtvvla&v=comments" target="_blank" style="text-decoration: none;">http://www.sangaalo.com/profile.php?user=aevtvvla&v=comments</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., as the requirement for the employees will become higher.
  however, this great event does more good than harm to us.what we should do is to improve ourselves to become qualified for certain positions and live a better life.

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英国超市物品名称中英文对照


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Tofu 豆腐

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Swede or Turnip 芜菁

Golden apple 黄绿苹果、脆甜




Frying steak 可煎食的大片牛排

Oyster 牡?


Minced Steak 绞肉

其它

Instant noodles 方便面

Radish 小红萝卜





Spare Rib Pork chops 带骨的瘦肉


Bamboo shoots 竹笋罐头


Date 枣子

Chillies 辣椒


Red chilli powder 辣椒粉

肉品类 (鸡, 猪,cheap air jordans shoes, 牛)




Rice-noodle 米粉


Rock Sugar 冰糖    


Winkles 田螺、小螺丝


Sesame Seeds 芝麻

Dried fish 鱼干

Glutinous rice 糯米*

Peach 桃子

Sesame oil 麻油







Homeycome Tripe 蜂窝牛肚

Celery 芹菜


Crab 螃蟹


Leeks 大葱




Noodles 面条

<p>Biscuits 饼干类




Red Mullet 红鲣,Ralph Lauren Outlet,可煎或红烧来吃



Whelks Tops 小螺肉

Spring onions 葱




OX-heart 牛心



THAI Fragrant rice 泰国香米*


Lettuce 莴苣菜


Vinger 醋

Grape fruit 葡萄柚



 

Crab stick 蟹肉条



海鲜则有:

Pickles  各式腌菜

Pigs Hearts 猪心

Salmon 鲑



Tripe Pieces 牛肚块

Snacks  零嘴


Carp 鲤鱼


Pigs Liver 猪肝


Aubergine 茄子


Creamed Coconut 椰油

Fresh Grade Legs 大鸡腿

Rolled Pork Belly 卷好的腰部瘦肉连带皮



Mackerel 鲭

Coconut 椰子


Ginger 姜


Eddoes 小芋头







King Prawns 大虾

Kiwi 奇异果

Spinach 菠菜





Prawn 虾






牛肉

Pork Chops 连骨头的猪排

Peeled Prawns 虾仁




Banana 香蕉

Cod Fillets 鳕鱼块,Polo Ralph Lauren,可做鱼羹,<a href="http://www.mymagiccards.co.uk/devdocs/index.php?title=User:Hueqxdxk#2011.E5.B9.B4.E9.9B.85.E6.80.9D.E5.B1.95.E6.9C.9B.EF.BC.9A.E9.9A.BE.E5.BA.A6.E9.80.90.E6.AD.A5.E5.A2.9E.E5.8A.A0_.E5.A4.87.E8.80.83.E9.9C.80.E6.B3.A8.E9.87.8D.E8.83.BD.E5.8A.9B" target="_blank" style="text-decoration: none;">http://www.mymagiccards.co.uk/devdocs/index.php?title=User:Hueqxdxk#2011.E5.B9.B4.E9.9B.85.E6.80.9D.E5.B1.95.E6.9C.9B.EF.BC.9A.E9.9A.BE.E5.BA.A6.E9.80.90.E6.AD.A5.E5.A2.9E.E5.8A.A0_.E5.A4.87.E8.80.83.E9.9C.80.E6.B3.A8.E9.87.8D.E8.83.BD.E5.8A.9B</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.,或炸酥鱼片都很好吃

Stewing Beef 小块的瘦肉


Orange 橙



Lemon 柠檬

Tuna 鲔鱼

Shoulder Chops 肩肉

Whole meal flour 小麦面粉


Sprot 高丽小菜心


Boiled Cod roes 鳕鱼子




Dried shrimps 虾米


Tomato 蕃茄


Pork Dripping 猪油滴

Cherry 樱桃


OX-Tail 牛尾



Mooli 白萝卜

Flat Beans 长形平豆



Crisps  各式洋芋片


Lobster 龙虾

Cod 鳕


水果类有:



Sea Bream 海鲤

Cornstarch 太白粉

Dwarf Bean 四季豆


Confectionery 糖业类


中国超市:

Water chestnuts 荸荠罐头

蔬果类

Herring roes 鲱鱼子


Corn 玉米粒


Pork sausage meat 做香肠的绞肉



Watercress 西洋菜

Pork ribs 肋骨可煮汤食用

Chicken Drumsticks 小鸡腿


Sago 西贾米






Mango 芒果

Pork Steak 没骨头的猪排

Mushroom 洋菇

Black bean 黑豆


Grape 葡萄

Green bean 绿豆


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Granny smith 绿苹果、较酸


<p>Sweet corn 玉米

Bramleys 可煮食的苹果

Rolled Porkloin 卷好的腰部瘦肉


Potato 马铃薯




White Cabbage 包心菜


Self- raising flour 低筋面粉



Dried chestuts 干粟子


Conger (Eel) 海鳗


Pear 梨子

Strawberry 草莓

Hake 鳕鱼类



Cauliflower 白花菜



Cowhells 牛筋




Beansprots 绿豆芽

Peas 碗豆

Mussel 蚌、黑色、椭圆形、没壳的即为淡菜



Rump Steak 大块牛排

Fig 无花果



英国面粉

Red date 红枣


Herring 鲱




Maltose 麦芽糖



Honeydew-melon 蜜瓜




</p> 




Iceberg 透明包心菜

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Carrot 红萝卜

Pork Fillet 小里肌肉


Joint 有骨的大块肉    


Mustard & cress 芥菜苗


Brown sugar 砂糖(泡奶茶、咖啡适用)

Pigs Kidney 猪腰

Porter House Steak 腰上的牛排肉


Baby corn 玉米尖

Leg Beef 牛键肉




 

Poultry  家禽类

Long rice 长米,jordans shoes,较硬,Ralph Lauren Womens Bikini,煮前先泡一个小时


Red cabbage 紫色包心菜


蔬菜可买到的有:

Steak & Kidney 牛肉块加牛腰

Green Pepper 青椒


鸡以身体部位分:


Red pepper 红椒

Pigs feet 猪脚





Icing Sugar 糖粉(可用在打鲜奶油及装饰蛋糕外层)

Dressed squid 花枝


Strong flour 高筋面粉

Red Bean 红豆


Pickled mustard-green 酸菜

Star anise 八角

Squid 乌贼


Chinese leaves 大白菜




Brown rice 糙米    

Dried black mushroom 冬菇


Wantun skin 馄饨皮


Salt black bean 豆鼓

Smoked mackerel with crushed pepper corn 带有黑胡椒粒的熏鲭*  

Cashewnuts 腰果


Smoked Salmon 熏鲑*


Custer sugar 白砂糖(适用于做糕点)

Agar-agar 燕菜



*以上两种鱼只需烤好手放柠檬汁就十分美味了






Best thick seam 白牛肚

Sea vegetable or Sea weed 海带



Chinese red pepper 花椒


Pineapple 菠萝


OX-Tongues 牛舌

Red kidney bean 大红豆




Chuck Steak 头肩肉筋

Monosidum glutanate 味精

Plain flour 中筋面粉








Okra 秋葵

Pork Burgers 汉堡肉


Sesame paste 芝麻酱



Coriander 香菜

Cockles 小贝肉

Pudding rice or short rice 短米,较软


Haddock 北大西洋产的鳕鱼

Pet. Food  宠物食品


Taro 大芋头

Soy sauce 酱油,<a href="http://miruhi.pestermom.com/index.php?title=User:Cexbujew" target="_blank" style="text-decoration: none;">http://miruhi.pestermom.com/index.php?title=User:Cexbujew</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.,air jordans,分生抽浅色及老抽深色两种

dark Brown Sugar 红糖(感冒时可煮姜汤时用)




Shrimps 小虾米




Pork-pieces 一块块的?C肉

Plaice 比目鱼

Silk noodles 粉丝


Smoked Bacon 醺肉

猪肉则分:

Lard 猪油

Mimced Beef 牛绞肉

Octopus ?鱼

Oyster sauce 蚝油

Fresh Grade Breast 鸡胸肉

Starfruit 杨桃

Beancurd sheet 腐皮

Barnsley Chops 带骨的腿肉



Tenderised Steak 拍打过的牛排

Cereals  ?b类食品

米则有:





Hock 蹄膀

Spare Rib of Pork 小排骨肉


Mu-er 木耳

Trout 鳟鱼、适合蒸来吃


Black Pudding 黑香肠


Broccoliflorets 绿花菜

Casserole Pork 中间带骨的腿肉


lychee 荔枝




海产类

Toiletries  厕所用品

Chicken Wings 鸡翅膀

鱼:

Roll 牛肠




Pepper 胡椒


Onion 洋葱

Sweet potato 蕃薯

Garlic 大蒜


Pig bag 猪肚







Cucumber 大黄瓜




Tiger lily buds 金针

Yellow pepper 黄椒

托福作文命题形式分类:选择观点式


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(1) Inventions such as eyeglasses and the sewing machine have had an important effect on our lives. Choose another invention that you think is important. Give specific reasons for your choice.
(2) Sometimes it is fun to think of living in another time and place. If you could experience a different time and place,http://blog.arvixe.com/how-to-install-and-activate-plugins-in-your-wordpress-blog/ A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.,Ralph Lauren Outlet, what time and what place would you choose? Use reasons and specific details to support your answer.
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新编大学英语教程第四册Unit 05-英语听力-大耳朵英语 - 免费在线

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Network Designer----Time Berners-Lee

Want to see how much the world has changed in the past decade? Log on the Internet, launch a search engine and type in the word enquire(British spelling, please). You'll get about 30,cheap jordans,000 hits.It turns out you can “enquire” about nearly anything online these days, from used Harley Davidsons for sale in Sydney, Australia (“Enquire about touring bikes. Click here!”), to computer-training-by-e-mail courses in India (“Where excellence is not an act but a habit”). Click once to go to a site in Nairobi and enquire about booking shuttle reservations there. Click again, and zip off to Singapore,Polo Ralph Lauren, to a company that specializes in “ pet moving.” Enquire about buying industrial-age buts and bolts from “the Bolt Boys” in South Africa, or teddy bears in upstate New York. Exotic cigar labels! Four-poster beds for dogs,cheap air jordans!

So what, you say? Everybody knows that with a mouse, a modem and access to the Internet, these days you can point-and-click anywhere on the planet, unencumbered by time or space or long-distance phone tariffs.

Ah, but scroll down the list far enough, hundreds of entries deep,Ralph Lauren Womens Bikini, and you’ll find this hidden Rosebud of cyberspace: “Enquire Within Upon Everything”---a nifty little computer program written nearly 20 years ago by a lowly software consultant named Tim Berners-Lee. Who knew then that from this modest hack would flow the civilization-altering, millionaire-spawning,air jordans, information suckhole known as the World Wide Web?

Unlike so many of the inventions that have moved the world, this one truly was the work of one man. Thomas Edison got credit for the light bulb, but he had dozens of people in his lab working on it. William Shockley may have fathered the transistor, but two of his research scientists actually built it. And if there ever was a thing that was made by committee, the Internet—with its protocols and packet switching—is it. But the World Wide Web is Berners-Lee’s alone. He designed it. He loosed it on the world. And he more than anyone else has fought to keep it open, nonproprietary and free.

It stared, of all places,cheap air jordans shoes, in the Swiss Alps. The year was 1980. Berners-Lee, doing a six-month stint as a software engineer at CERN,jordans for sale, the European Laboratory for Particle Physics, in Geneva, was noodling around with a way to organize his far-flung notes. He had always been interested in programs that dealt with information in a “brain-like way” but that could improve upon that occasionally memory-constrained organ. So he devised a piece of software that could,http://wiki.allenbailey.org/index.php/User:508086993#.E5.A4.A7.E5.AD.A6.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B.E7.AC.AC.E5.9B.9B.E5.86.8Ctest-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8.E7.BA.BF.E8.8B.B1.E8.AF.AD.E5.AD.A6 A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., as he put it, keep “track of all the random associations one comes across in real life and brains are supposed to be so good at remembering but sometimes mine wouldn’t.” He called it Enquire, short for Enquire Within Upon Everything, a Victorian-era encyclopedia he remembered from childhood.

Building on ideas that were current in software design at the time, Berners-Lee fashioned a kind of “hypertext” notebook. Words in a document could be “linked” to other files on Berners-Lee’s computer; he could follow a link by number ( there was no mouse to click back then) and automatically pull up its related document. It worked splendidly in its solipsistic,Ralph Lauren, Only-On-My-Computer way.

But what if he wanted to add stuff that resided in someone else’s computer? First he would need that person’s permission, and then he would have to do the dreary work of adding the new material to a central database. An even better solution would be to open up his document-and his computer-to everyone and allow them to link their stuff to his. He could limit access to his colleagues at CERN, but why stop there? Open it up to scientists everywhere! Let it span the networks! In Berbers-Lee’s scheme there would be no central manager, no central database and no scaling problems. The thing could grow like the Internet itself, open-ended and infinite. “One had to be able jump,http://wiki.varcasio.com/index.php/User:058490848#Step_by_Step.E5.90.AC.E5.8A.9B.E6.95.99.E7.A8.8B.E7.AC.AC.E4.B8.80.E5.86.8Clesson021-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.,” he later wrote, “from software documentation to a list of people to a phone book to an organizational chart to whatever.”

So he cobbled together a relatively easy-to –learn coding system-HTML (HyperText Make-up Language) ------that has come to be the lingua franca of the Web; it’s the way Web-content creators put those little colored, underlined links in their text, add images and so on. He designed an addressing scheme that gave each Web page a unique location, or URL (universal resource locator). And he hacked a set of rules that permitted these documents to be linked together on computers across the Internet. He called that set of rules HTTP _HyperText Transfer Protocol).

And on the seventh day, Berners-Lee cobbled together the World Wide Web’s first (nut not the last) browser, which allowed users anywhere to view his creation on their computer screen. In 1991 the World Wide Web debuted, instantly bringing order and clarity to the chaos that was cyberspace. From that moment on, the Web and the Internet grew as one, often at exponential rates. Within five years, the number of Internet users jumped from 600,Ralph Lauren Mens Match Polos,000 to 40 million. At one point , it was doubling every 53 days.

Raised in London in the 1960s, Berners-Lee was the quintessential child of the computer age. His parents met while working on the Ferranti Mark I, the first computer sold commercially. They taught him to think unconventionally; he’d play games over the breakfast table with imaginary numbers (what’s the square root of minus 4?). he made pretend computers out of cardboard boxes and five-hole paper tape and fell in love with electronics. Later, at Oxford,http://pandawiki.org/wiki/User:641156577#.E7.A0.94.E7.A9.B6.E7.94.9F.E5.85.AC.E5.85.B1.E8.8B.B1.E8.AF.AD4-1-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8.E7.BA.BF.E8.8B.B1.E8.AF.AD.E5.AD.A6.E4.B9.A0_.E5.8F.A3 A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., he built his own working electronic computer out of spare parts and a TV set. He also studied physics, which he thought would be a lovely compromise between math and electronics. “ Physics was fun, “ he recalls. “ And in fact a good preparation for creating a global system.”

It’s hard to overstate the impact of the global system he created. It’s almost Gutenbergian. He took a powerful communications system that only the elite could use and turned it into a mass medium. “If this were a traditional science, Berners-Lee would win a Nobel Prize,” Eric Schmidt, CEO of Novell, once told the New York Times. “What he’s done is that significant.”

You’d think he would have at least got rich; he had plenty of opportunities. But at every juncture, Berners-Lee chose the nonprofit road, both for himself and his creation. Marc Andreessen, who helped write the first popular Web browser, Mosaic-which, unlike the master’s browser, put images and text in the same place,jordans shoes, like pages in a magazine-went on to co-found Netscape and become one of the Web’s first millionaires. Berners-Lee, by contrast, headed off in 1994 to an administrative and academic life at the Massachusetts Institute of Technology. From a sparse office at M.I.T., he directs the W3 Consortium, the standard-setting body that helps Netscape, Microsoft and anyone else agree on openly published protocols rather than hold one another back with proprietary technology. The rest of the world may be trying to crash in on the Web’s phenomenal growth, but Berners-Lee is content to labor quietly in the background, ensuring that all of us can continue, well into the next century, to Enquire Within Upon Anything.

By Joshua Quittner

5分钟突破英语高中阅读理解1A-英语听力-大耳朵英语 - 免费在线英

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lesson 1

It was a winter morning, just a couple of weeks before Christmas 2005. While most people were warming up their cars, Trevor, my husband, had to get up early to ride his bike four kilometers away from home to work. On arrival, he parked his bike outside the back door as he usually does. After putting in 10 hours of labor, he returned to find his bike gone.

The bike,Ralph Lauren Womens Bikini, a black Kona 18 speed, was our only transport. Trevor used it to get to work, putting in 60-hour weeks to support his young family. And the bike was also used to get groceries, saving us from having to walk long distances from where we live.

I was so sad that someone would steal our bike that I wrote to the newspaper and told them our story. Shortly after that, several people in our area offered to help. One wonderful stranger even bought a bike, then called my husband to pick it up. Once again my husband had a way to get to and from his job. It really is an honor that a complete stranger would go out of their way for someone they have never met before.

People say that a smile can be passed from one person to another, but acts of kindness from strangers are even more so. This experience has had a spreading effect in our lives becaause it strengthened our faith in humanity as a whole. And it has influenced us to be more mindful of ways we, too,Ralph Lauren Mens Match Polos, can share with others. No matter how big or how small, an act of kindness shows that someone cares. And the results can be everlasting.

lesson 2

Over the last 70 years, researchers have been studying happy and unhappy people and finally found out ten factors that make a difference. Our feelings of well-being at any moment are determined to a certain degree by genes. However, of all the factors, wealth and age are the top two.

Money can buy a degree of happiness. But once you can afford to feed, clothe and house yourself, each extra dollar makes less and less difference.

Researchers find that, on average, wealthier people are happier. But the link between money and happiness is complex. In the past half-century, average income has sharply increased in developed countries, yet happiness levels have remained almost the same. Once your basic needs are met, money only seems to increase happiness if you have more than your friends, neighbors and colleagues.

“Dollars buy status, and status makes people feel better,” conclude some experts, which helps explain why people who can seek status in other ways-scientists or actors, for example-may happily accept relatively poorly-paid jobs.

In a research, Professor Alex Michalos found that the people whose desires-not just for money, but for friends, family, job, health-rose furthest beyond what they already had, tended to be less happy than those who felt a smaller gap (差距),cheap air jordans。Indeed, the size of the gap predicted happiness about five times better than income alone. “The gap measures just blow away the only measures of income.”says Michalos.

Another factor that has to do with happiness is age. Old age may not be so bad“Given all the problems of aging, how could the elderly be more satisfied?”asks Professor Laura Carstensen.

In one survey, Carstensen interviewed 184 people between the ages of 18 and 94, and asked them to fill out an emotions questionnaire. She found that old people reported positive emotions just as often as young people, Some scientists suggest older people may expect life to be harder and learn to live with it,jordans shoes, or they’re more realistic about their time running out, older people have learned to focus on things that make them happy and let go of those that don’t.

“People realize not only what they have, but also that what they have cannot last forever,” she says. “A goodbye kiss to a husband or wife at the age of 85, for example, may bring far more complex emotional responses than a similar kiss to a boy or girl friend at the age of 20.”

lesson 3

One of our biggest fears nowadays is that our kids might some day get lost in a “sea of technology” rather than experiencing the natural world.Fear-producing TV and computer games are leading to a serious disconnect between kids and the great outdoors, which will changes the wild places of the world, its creatures and human health for the worse, unless adults get working on child’s play.

Each of us has a place in nature we go sometimes, even if it was torn down. We cannot be the last generation to have that place. At this rate,Ralph Lauren Mens City edition, kids who miss the sense of wonder outdoors will not grow up to be protectors of natural landscapes. “If the decline in parks use continues across North America, who will defend parks against encroachment (蚕食)?” asks Richard Louv, author of Last Child in the Woods.

Without having a nature experience, kids, can turn out just fine, but they are missing out a huge enrichment of their lives. That applies to everything from their physical health and mental health, to stress levels, creativity and cognitive (认知的) skills. Experts predict modern kids will have poorer health than their parents—and they say a lack of outside play is surely part of it; research suggests that kids do better academically in schools with a nature component and that play in nature fosters (培养) leadership by the smartest, not by the toughest. Even a tiny outdoor experience can create wonder in a child.The three-year-old turning over his first rock realizes he is not alone in the world.A clump of trees on the roadside can be the whole universe in his eyes. We really need to value that more.

Kids are not to blame. They are over-protected and frightened.It is dangerous out there from time to time, but repetitive stress from computers is replacing breaking an arm as a childhood rite(仪式)of passage.

Everyone, from developers, to schools and outdoorsy citizens, should help regain for our kids some of the freedom and joy of exploring, taking friendship in fields and woods that cement (增强) love, respect and need for landscape. As parents, we should devote some of our energies to taking our kids into nature. This could yet be our greatest cause.

lesson 4

The African elephant,Polo Ralph Lauren, the largest land animal remaining on earth , is of great importance to African ecosystem(生态系统). Unlike other animals, the African elephant is to a great extent the builder of its environment. As a big plant-eater, it largely shapes the forest-and-savanna(大草原)surroundings in which it lives, therefore setting the terms of existence for millions of other animals that live in its habitat(栖息地).

It is the elephant's great desire for food that makes it a disturber of the environment and an important builder of its habitat. In its continuous search for the 300 pounds of plants it must have every day, it kills small trees and underbushes, and pulls branches off big trees. This results in numerous open spaces in both deep tropical forests and in the woodlands that cover part of

the African savannas. In these open spaces are numerous plants in various stages of growth that attract a variety of other plant-eaters.

Take the rain forests for example. In their natural state, the spreading branches overhead shut out sunlight and prevent the growth of plants on the forest floor. By pulling down trees and eating plants, elephants make open spaces, allowing new plants to grow on the forest floor. In such situations, the forests become suitable for large hoofed plant-eaters to move around and for small plant-eaters to get their food as well.

What worries scientists now is that the African elephant has become an endangered species. If the elephant disappears, scientists say, many other animals will also disappear from vast areas of forest and savanna, greatly changing and worsening the whole ecosystem.

lesson 5

Some people bring out the best in you in a way that you might never have fully realized on your own. My mom was one of those people.

My father died when I was nine months old, making my mom a single mother at the age of eighteen. While I was growing up, we lived a very hard life. We had little money, but my mom gave me a lot of love. Each night, she sat me on her lap and spoke the words that would change my life, “Kemmons, you are certain to be a great man and you can do anything in life if you work hard enough to get it.”

At fourteen, I was hit by a car and the doctors said I would never walk again. Every day, my mother spoke to me in her gentle, loving voice, telling me that no matter what those doctors said, I could walk again if I wanted to badly enough. She drove that message so deep into my heart that I finally believed her. A year later, I returned to school — walking on my own!

When the Great Depression (大萧条) hit, my mom lost her job. Then I left school to support the both of us. At that moment, I was determined never to be poor again.

Over the years, I experienced various levels of business success. But the real turning point occurred on a vacation I took with my wife and five kids in 1951. I was dissatisfied with the second-class hotels available for families and was angry that they charged an extra $2 for each child. That was too expensive for the average American family. I told my wife that I was going to open a motel (汽车旅馆) for families that would never charge extra for children. There were plenty of doubters at that time.

Not surprisingly, mom was one of my strongest supporters. She worked behind the desk and even designed the room style. As in any business, we experienced a lot of challenges. But with my mother’s words deeply rooted in my soul, I never doubted we would succeed. Fifteen years later, we had the largest hotel system in the world — Holiday Inn. In 1979 my company had 1,759 inns in more than fifty countries with an income of $ 1 billion a year.

You may not have started out life in the best situation. But if you can find a task in life worth working for and believe in yourself, nothing can stop you.

lesson6

A study of English learning problems was carried out among a total of 106 foreign students. It shows that most students considered understanding spoken English to be their biggest problem on arrival. This was followed by speaking. Writing increased as a problem as students discovered difficulties in writing papers that they were now expected to hand in. Reading remained as a significant(显著的) problem.

The information gained helped us in determining where special attention should be paid in our course. Although many students have chosen to join the course with a reasonable motivation(动机),Ralph Lauren Shirts, we considered it important to note what seemed to encourage interest. Nearly all the students have experienced some kind of grammar-based English teaching in their own country. To use the same method would be self-defeating because it might reduce motivation,Ralph Lauren, especially if it has failed in the past. Therefore a different method may help because it is different.

Variety of activity was also seen as a way of maintaining(保持) or increasing motivation. Several years ago we had one timetable that operated throughout, but we soon found that both the students and the teachers lost interest by about halfway through the ten weeks. This led us to a major re-think, so finally we brought it into line with the expressed language needs of the students.

lesson 7

Have you ever received a gift that was so clearly not your taste that you wondered if perhaps it had been handed to you by mistake? Worse, have you ever given a present and watched your friend look as though she had opened the wrong box? Maybe she responded with a polite “Why, thank you,” but you knew you had missed the mark. Why do presents sometimes go wrong? And what do your choices (good and had) reflect about your personal qualities?

Choosing the right gift is an art, I believe. It calls for empathy-the ability to put yourself into someone else’s head and heart. We’re all able to do this; in fact, we’re born with a kind of natural empathy. After the earliest period of childhood, however, it needs to be reinforced(加强)-by our parents, teachers, friends .When it isn’t, we’re not able to understand other people’s feelings as sharply. This can show in the gifts we select, and so can many other emotional(情感的)qualities.

Think back to the presents you’ve given over the past year, the time and effort you put into your selection, how much you spent, your thoughts while you were shopping ,and your feelings when the receiver opened the package. Keep in mind that what you choose displays your inner world. Of course, you may express yourself differently with different friends, relatives, and other people you know.

We live in a society where exchanging presents is an important part of communication. Ignoring the tradition won’t make it go away. If you really dislike such a tradition, tell your friends abead of time.

lesson 8

 When I was in the third grade,I was picked to be the princess(公主)in the school play.For weeks my mother had helped me practice my lines.But once onstage,every word disappeared from my head.Then my teacher told me she had written a narrator's(解说者的)part for the play,and asked me to change roles.Though I didn't tell my mother what had happened that day,she sensed my unhappiness and asked if I wanted to take a walk in the yard.

It was a lovely spring day.We could see dandelions(蒲公英)popping through the grass in bunches,as if a painter had touched our landscape with bits of gold.I watched my mother carelessly bend down by one of the bunches."I think I am going to dig up all these weeds,"she said."From now on,we'll have only roses in this garden."

"But I like dandelions,"I protested."All flowers are beautiful-even dandelions!"

My mother looked at me seriously."Yes,every flower gives pleasure in its own way,doesn't it?"she asked thoughtfully.I nodded."And that is true of people,too,"she added.

When I realized that she had guessed my pain,cheap air jordans shoes,I started to cry and told her the truth.

  “But you will be a beautiful narrator,”she said,reminding me of how much I loved to read stories aloud to her.

Over the next few weeks,with her continuous encouragement,I learned to take pride in the role.The big day finally came.A few minutes before the play,my teacher came over to me.“Your mother asked me to give this to you,”she said,handing me a dandelion.After the play,I took home the flower,laughing that I was perhape the only person who would keep such a weed.

lesson9

Increasingly, Americans are becoming their own doctors, by going online to diagnose their symptoms, order home health tests or medical devices, or even self-treat their illnesses with drugs from Internet pharmacies(药店). Some avoid doctors because of the high cost of medical care, especially if they lack health insurance. Or they may stay because they find it embarrassing to discuss their weight, alcohol consumption or couch potato habits. Patients may also fear what they might learn about their health, or they distrust physicians because of negative experiences in the past. But playing doctor can also be a deadly game.

Every day, more than six million Americans turn to the Internet for medical answers -most of them aren't nearly skeptical enough of what they find. A 2002 survey by the Pew Internet & American Life Project found that 72 percent of those surveyed believe all or most of what they read on health websites. They shouldn't. Look up "headache", and the chances of finding reliable and complete information, free from a motivation for commercial gain, are only one in ten, reports an April 2005 Brown Medical School study. Of the 169 websites the researchers rated, only 16 scored as "high quality". Recent studies found faulty facts about all sorts of other disorders, causing one research team to warn that a large amount of incomplete, inaccurate and even dangerous information exists on the Internet.

The problem is most people don't know the safe way to surf the Web. "They use a search engine like Google, get 18 trillion choices and start clicking. But that's risky,<a href="http://innercitadel.com/index.php?title=User:044193222#.E6.B7.B1.E5.9C.B3.E5.B0.8F.E5.AD.A6.EF.BC.88.E6.B7.B1.E6.B8.AF.E7.89.88.EF.BC.89.E7.AC.AC6.E5.86.8C.E8.AF.BE.E6.9C.ACLesson9-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D" target="_blank" style="text-decoration: none;">http://innercitadel.com/index.php?title=User:044193222#.E6.B7.B1.E5.9C.B3.E5.B0.8F.E5.AD.A6.EF.BC.88.E6.B7.B1.E6.B8.AF.E7.89.88.EF.BC.89.E7.AC.AC6.E5.86.8C.E8.AF.BE.E6.9C.ACLesson9-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., because almost anybody can put up a site that looks authoritative(权威的), so it'd hard to know if what you're reading is reasonable or not,http://longisland.scouthelps.com/mediawiki/index.php/User:Kbbqzvvc#.E6.96.B0.E7.89.88.E5.89.91.E6.A1.A5.E5.B0.91.E5.84.BF.E8.8B.B1.E8.AF.AD.E4.BA.8C.E7.BA.A7.E4.B8.8Blesson08-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8 A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account.," says Dr. Sarah Bass from the National Cancer Institute

lesson10

When asked to point out of or two things that are most important to themselves, many put friends ahead of homes, jobs, cloth and cars.

A true friendship carries-a-long history of experience that determines who we are and keeps us connected. It is a treasure we should prove it. Unfortunately, the better friends you are, the more probably you’ll have disagreements. And the sult can be what you don’t want an end to the relationship.

The good news is that most troubled friendships can be mended. First, don’t let your pride get in your way. Most of us can forgive each other when differences are brought out in the open. Second, apologize when you’re wrong – even if you’ve been wronged. Over the course of friendship, even the best people make mistakes. Sometimes, it may be best if the wronged person takes wrong. Third, see things from your friend’s point of view(观点). And finally, accept that friendships changes as our needs and lifestyles(生活方式) change. Making friends can sometimes seem easy The hard part is keeping the connections strong during the nature ups and downs that have an effect on all relationships. My suggestion:Consider friendship an honor and a gift, and worth the effort to treasure and nurture(培养).

lesson11

Pet owners are being encouraged to take their animals to work, a move scientists say can be good for productivity, workplace morale (士气), and the well-being of animals.

A study found that 25% of Australian women would like to keep an office pet. Sue Chaseling of Petcare information Service said the practice of keeping office pets was good both for the people and the pets. “On the pets’ side, They are not left on their own and won’t feel lonely and unhappy,” she said. A study of major US companies showed that 73% found office pets beneficial (有益的), while 27% experienced a drop in absenteeism (缺勤).

Xarni Riggs has two cats walking around her Global Hair Salon in Paddington. “My customers love them. they are their favorites, ” she said. “They are not troublesome. They know when to go and have a sleep in the sun. ”

Little black BJ has spent nearly all his two years “working” at Punch Gallery in Balmain. Owner Iain Powell said he had had cats at the gallery for 15 years. “BJ often lies in the shop window and people walking past tap on the glass, ” he said.

Ms Chaseling said cats were popular in service industries because they enabled a point of conversation. But she said owners had to make sure both their co-workers and the cats were comfortable

lesson12

As any homemaker who has tried to keep order at the dinner table knows,<a href="http://www.wiki.jiruan.net/index.php?title=User:Vclnmizp#.E8.8B.B1.E8.AF.AD.E5.88.9D.E7.BA.A7.E5.90.AC.E5.8A.9B.E6.95.99.E7.A8.8BLesson26-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8.E7.BA.BF.E8.8B.B1.E8.AF.AD" target="_blank" style="text-decoration: none;">http://www.wiki.jiruan.net/index.php?title=User:Vclnmizp#.E8.8B.B1.E8.AF.AD.E5.88.9D.E7.BA.A7.E5.90.AC.E5.8A.9B.E6.95.99.E7.A8.8BLesson26-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8.E7.BA.BF.E8.8B.B1.E8.AF.AD</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., there is far more to a family meal than food. Sociologist Michael Lewis has been studying 50 families to find out just how much more.

Lewis and his co-workers carried out their study by videotaping(录像) the families while they ate ordinary meals in their own homes. They found that parents with small families talk actively with each other and their children. But as the number of children gets larger, conversation gives way to the parents’ efforts to control the loud noise they make. That can have an important effect on the children. “In general the more question-asking the parents do, the higher the children’s IQ scores,” Lewis says. “And the more children there are, the less question-asking there is.”

The study also provides an explanation for why middle children often seem to have a harder time in life than their siblings(兄弟姐妹). Lewis found that in families with three or four children, dinner conversation is likely to center on the oldest child, who has the most to talk about, and the youngest,Ralph Lauren Outlet, who needs the most attention. “Middle children are invisible,” says Lewis. “When you see someone get up from the table and walk around during dinner, chances are it’s the middle child.” There is, however, one thing that stops all conversation and prevents anyone from having attention: “When the TV is on,” Lewis says, “dinner is a non-event.”

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剧本《罗马假日》romanholiday





ROMAN HOLIDAY TRANSCRIBED BY Gra














ROMAN HOLIDAY

TRANSCRIBED BY Graham (hepburn@unforgettable.com)











(A newsreel begins:)



--PARAMOUNT NEWS--

NEWS FLASH



(A commentator describes the newsreel showing Princess Ann at several ceremonies
in various European locations.)





NEWSREEL



Paramount News brings you a special coverage of Princess Ann's visit to London,
the first stop on her much publicised goodwill tour of European capitals. She
gets a royal welcome from the British as thousands cheer the gracious young
member of one of Europe's oldest ruling families. After three days of continuous
activity and a visit to Buckingham Palace, Ann flew to Amsterdam where Her Royal
Highness dedicated the new International Aid Building and christened an ocean
liner. Then went to Paris where she attended many official functions designed to
cement trade relations between her country and the Western European nations. And
so to Rome, the eternal city, where the Princess' visit was marked by a
spectacular military parade highlighted by the band of the crack Piersa Yeri
Regiment. The smiling young Princess showed no sign of the strain of the week's
continuous public appearances. And at her country's embassy that evening, a
formal reception and ball in her honor was given by her country's ambassador to
Italy.







--------------------------------------------------------------------------------



(The Embassy ballroom. People fill the floor of the room. A fanfare sounds. The
Master of Ceremonies appears and the people clear a path down the middle of the
hall in front of him. The Master of Ceremonies announces "Her Royal
Highness"--first in Italian, then in English.)



(The orchestra starts playing as the Master of Ceremonies walks down the
newly-formed aisle. Princess Ann, resplendent in her ballgown, diamond tiara,
and necklace, appears at the door accompanied by the Ambassador in formal
military dress. Behind them follow together the Countess Vereberg and General
Provno, and others. As the company walks slowly down the aisle, Princess Ann
smiles and nods her head to acknowledge the guests who line their path. They bow
as the Princess walks past them.)



(As they reach the front, the Princess and the others step onto the dais as the
orchestra finishes playing. The dais is furnished with chairs--a large one in
the center. The Princess and the others stand, facing the guests. Princess Ann
is about to sit when the Ambassador discreetly stops her with a hand on her
arm.)



(As they stand waiting, the guests form in a line in front. The Master of
Ceremonies announces them as they walk forward to greet her, in turn.)





MASTER OF CEREMONIES



His Excellency, the Papal Nuntius, Monsignor Altomonto.



(Ann greets him warmly in Italian, shaking his hand; he replies, in Italian.)





MASTER OF CEREMONIES



Sir Hugo Macy de Farmington.





ANN



(he bows to her)



Good evening, Sir Hugo.





SIR HUGO



(shaking her hand)



Good evening, Your Royal Highness.





MASTER OF CEREMONIES



His Highness, The Maharajah of Kalipur; and The Rajkumari.





ANN



(shaking the Rajkumari's hand)



I'm so glad that you could come.





THE RAJKUMARI



Thank you.





THE MAHARAJA



(shaking Ann's hand)



Thank you, madame.





(The Master of Ceremonies announes the next couple, in German.)





ANN



(hidden beneath her dress, she takes her right foot out of its shoe and
stretches it)



Guten Abend.





MASTER OF CEREMONIES



(as Ann puts her foot back)



Prince Istvan Barossy Nagyavaros.





ANN



How do you do?





(he kisses her hand)



(The Master of Ceremonies announces the long German name and title of the next
guest.)





ANN



(holding the woman's hand as she curtsies)



Guten Abend.





(She greets the man as he kisses her hand.)



(The Master of Ceremonies announces the next couple. As she greets them, Ann
rubs her tired right foot against her leg.)



(Much later on and Ann is still greeting the guests.)





ANN



(greeting another couple)



So happy.





MASTER OF CEREMONIES



The Count and Countess von Marstrand.





ANN



Good evening, Countess





(holding her hand the woman curtsies. To the Count.)



Good evening.





COUNT



(kissing her hand)



Good evening.





(Suddenly, Princess Ann loses her balance as her foot slips over her shoe,Ralph Lauren Mens Match Polos,
knocking it over. The Count's eyeglass pops out in surprise and he smiles back
as she regathers herself. The Ambassador looks down in disappointment at her
error. The Master of Ceremonies introduces the next couple--a Senor and Senora.)





ANN



(she tries to manipulate her shoe back into position which has been knocked over
and she greets the couple, disguising her discomfort)



Good evening





(the man kisses her hand.)



(The Master of Ceremonies announces the next guest as Ann pushes her shoe again
in an effort to right it.)





ANN



(as the man bends, gesturing with his hand in greeting)



How do you do?



(As the last guest moves back Ann looks around anxiously, trying again to right
her shoe, resulting in her pushing it further away. The Ambassador then motions
her to sit down. As she sits back into the chair with the Ambassador and the
Countess on either side her dress pulls back, revealing the shoe.)



(The orchestra starts playing a waltz. Ann tries as inconspicuously as possible
to drag her shoe back with her foot. The General, standing behind her frowning,
motions to the Countess to look at the shoe. She looks down at it and closes her
eyes in horror. The Princess stirs in her seat trying to get her shoe back,
fiddling with her gloves as cover. A man standing behind the Ambassador motions
to him and he shrugs and gets up, bowing and presenting his arm to the Princess.
The Princess rises and, pausing for time to regather her shoe, is lead onto the
ballroom floor by the Ambassador. Taking her up to dance he looks at the area in
front of the eat and, relieved that the shoe isn't to be seen, continues dancing
with her as the other guests watch. )



(Later on and the dance floor is filled people. Princess Ann dances with a
short, lively gentleman who rattles off rapid Spanish phrases to her. She
listens, nodding and smiling politely. Still later and she dances with a short,
elderly gentlemen. They smile and nod to each other silently. Later again and
Ann dances with a somewhat remote gentlemen. She almost speaks so as to strike
up a conversation, but thinks better of it.)







--------------------------------------------------------------------------------



(Later that night in Princess Ann's bedchamber. She stands on her bed dressed in
her nightgown, her hair let down. She picks up the skirt of her nightgown and
drops it.)





ANN



(brushing her hair)



I hate this nightgown. I hate all my nightgowns. And I hate all my underwear
too.





COUNTESS



(coming over to tend to her bed, dressed in a bedrobe and wearing glasses)



My dear, you have lovely things.





ANN



But I'm not two hundred years old!





(Dropping down on the bed)



Why can't I sleep in pyjamas?





COUNTESS



(looking up as she folds the sheets into place)



Pyjamas!





ANN



(Just)



the top half.





(The Countess takes off her glasses, shocked, then walks over to the window. Ann
pulls the covers over her, sitting up)



Did you know there are people who sleep with absolutely



(nothing)



on at all?





COUNTESS



(opening the window)



I rejoice to say that I did not.





ANN



(lying against the headboard, smiling as she hears distant music coming in
through the window)



Listen.





(She jumps up out of bed and runs over to the window, looking out.)





COUNTESS



Oh, and your slippers.





(She goes to fetch them from beside the bed as Ann looks out with pleasure at
the dancing going on far below in the distance)



Please put on your slippers and come away at the window.





(Ann walks back to the bed, dejected, as the Countess shuts the window. The
Countess holds a tray)



Your milk and crackers.





ANN



(taking the tray; as the Countess helps her pull the covers over her)



Everything we do is so wholesome.





COUNTESS



They'll help you to sleep.





ANN



(stubbornly)



I'm too tired to sleep--can't sleep a wink.





COUNTESS



(putting on her glasses, taking a diary from the bedtable)



Now my dear, if you don't mind: tomorrow's schedule--or schedule





((skedule),cheap air jordans shoes,)



whichever you prefer--both are correct.





(Running through the items with a pen)



Eight thirty, breakfast here with the Embassy staff; nine o'clock, we leave for
the Polinory Automotive Works where you'll be presented with a small car.





ANN



(disinterested; absently playing with a napkin)



Thank you.





COUNTESS



Which you will not accept.





ANN



No, thank you.





COUNTESS



Ten thirty-five, inspection of food and agricultural organisation will present
you with an olive tree.





ANN



No, thank you.





COUNTESS



Which you



(will)



accept.





ANN



Thank you.





COUNTESS



Ten fifty-five, the Newfoundling Home For Orphans. You will preside over the
laying of the cornerstone; same speech as last Monday.





ANN



Trade relations?





COUNTESS



Yes.





ANN



(chewing a cracker)



For the orphans?





COUNTESS



No, no, the other one.





ANN



'Youth and progress'.





COUNTESS



Precisely. Eleven forty-five, back here to rest. No, that's wrong... eleven
forty-five, conference here with the press.





ANN



'Sweetness and decency'





(she rolls her eyes.)





COUNTESS



One o'clock sharp, lunch with the Foreign Ministry. You will wear your white
lace and carry a small bouquet of (& ANN) very small pink roses.





(The Countess looks up, unimpressed. Continuing, as Ann drinks her milk from a
glass)



Three-o five, presentation of a plaque.

(ANN (to an imagined guest:) Thank you.)

Four-ten, review special guard of * Police.

(ANN No, thank you.)

Four forty-five (ANN How do you do?) back here to change (ANN (becoming
distressed) Charmed.) to your uniform (ANN So happy.) to meet the
international--.





ANN



(screaming at the Countess)



STOP!!!





(Looking away, her hair covering her face)



Please stop! stop...!





COUNTESS



(retrieving the tray)



It's alright,air jordans shoes, dear, it didn't spill





(she places the tray on the table.)





ANN



I don't care if it's spilled or not. I don't care if I





(throws her head into the pillow)



drown in it!





COUNTESS



(putting her hands on her shoulders to comfort her)



My dear, you're ill. I'll send for Doctor Bonnachoven.





ANN



(turning over, facing the opposite way)



I don't want Doctor Bonnachoven; please let me die in peace!





COUNTESS



You're not dying.





ANN



(facing the Countess)



Leave me.





(Sitting up, shouting at her)



Leave me,Ralph Lauren Mens City edition!





COUNTESS



It's nerves; control yourself Ann.





ANN



(throwing herself on the pillow, beating it with her fist)



I don't want to!





COUNTESS



(standing up straight, speaking with authority)



Your Highness





(Ann continues blubbing.)



I'll get Doctor Bonnachoven





(she heads for the door.)





ANN



(looking up as she leaves)



It's no use; I'll be dead before he gets here





(she gives a defiant blub.)



(Later, the Countess enters the bedchamber, followed by Doctor Bonnachoven and
the General. They walk to her bed and the doctor looks at Ann, who doesn't
move.)





DOCTOR



(to the Countess, puzzled)



She is asleep.





COUNTESS



She was in hysterics three minutes ago, Doctor.





DOCTOR



(he puts his Doctor's bag on the table and bends over to her; quietly)



Are you asleep, ma'am?





ANN



(without moving)



No!





DOCTOR



Oh.





(He feels her forehead then takes a thermometer from his bag)



I'll only disturb Your Royal Highness a moment, ah?





ANN



I'm very ashamed, Doctor Bonnachoven; I-



(the Doctor places the thermometer in her mouth)



suddenly I was crying.





DOCTOR



(reassuring)



To cry--a perfectly normal thing to do.





GENERAL



It most important she be calm and relaxed for the press conference, Doctor.





ANN



Don't worry, Doctor: I-



(takes the thermometer out)



I'll be calm and relaxed and I-I'll bow and I'll smile and- I'll improve trade
relations and I, and I will..





(she throws herself onto the pillow, in hysterics again.)





COUNTESS



There she goes again. Give her something, Doctor, please.





DOCTOR



(holding up a syringe from the bag)



Uncover her arm, please, hmm?



(The Countess uncovers her arm as the General looks away.)





ANN



(calming down; without looking up)



What's that?





DOCTOR



Sleep and calm. This will relax you and make Your Highness feel a little happy.
It's a new drug, quite harmless.





(As he injects her the General faints behind them, unnoticed)



There.





ANN



I don't feel any different.





DOCTOR



You will; it may take a little time to take hold. Just now, lie back, ah?





ANN



Can I keep just one light on?





DOCTOR



Of course. Best thing I know is to do exactly what you wish for a while.





ANN



(smiling)



Thank you, Doctor.





COUNTESS



(the Countess looks round at the General on the floor)



Oh, the General! Doctor, quick!





DOCTOR



Oh!





ANN



(sitting up)



Hah!





(she puts her hand over her mouth, covering her smile.)





GENERAL



(embarrassed; straightening his bedrobe)



I'm perfectly alright.





(To the Princess)



Goodnight, ma'am.





(He bows and leaves.)





DOCTOR



(bowing, smiling at the Princess)



Goodnight, ma'am.





ANN



Goodnight, Doctor.



(The Doctor leaves, followed by the Countess, who turns off the light and,
looking back at the Princess, shuts the door behind her.)



(Alone, the Princess looks around the large room at the lavish, ancient
ornamentation on the ceiling and the huge sculpted headboard. She lies back, and
then, remembering, eagerly climbs out of bed and runs to the window. She looks
out longingly at the dancing below, the breeze blowing in her face then out over
the city, the buildings lit up in the night far in the distance. Thinking, she
looks back at the door and then back out the window, then she runs to her
wardrobe, and starts rummaging in the clothes hung there.)







--------------------------------------------------------------------------------



(Later, dressed in a plain white blouse and skirt and picking up her gloves from
the dresser, she peers out the door of the bedchambers. She sees a guard sat at
the end of the wall stir in his semi-sleep. Pausing as she closes the door, she
goes out of the side window onto the balcony outside. She walks along to the
edge of the adjacent balcony, jumping down with a slight noise onto the ground.
Glancing furtively around she goes inside to a large, empty room. She pauses for
moment to look around on either side and then continues. Going through the door
she finds herself on a corridor upstairs, encircling the large central area. She
runs along to the end, turning the corner and then onto the other side. She
continues on, reaches a staircase and goes down it towards the exit.)



(Outside, still in the grounds of the Embassy, she runs along a courtyard area.
The shadow of a man walking appears where she has just come from but she reaches
safety at the other end before he can see her.)



(Running through the buildings further she pauses, her back against a wall.
Looking round the corner she sees a man jump out of a small supply truck. While
he is gone she runs over and quietly hops into the back of the truck. The man
comes back and throws a couple of bags into the back where she is hiding. He
then gets in, starts the motor, and drives off. Guards at the entrace of the
Embassy grounds open the doors and the little truck drives out. Ann peers back
over the top of a bag to see the guards closing the doors again as the Embassy
recede into the distance. She looks round with delight, moving the bag out of
the way, leaning her arm on some goods to see out the back better. She watches
the truck go past a sidewalk cafe, busy with people, then waves to a couple
driving behind on a scooter; the woman waves back at her. The goods rattle in
the back as the truck bounces around, and Ann rests on a box, closing her eyes.)



(The truck continues through the city but Ann is awakened when the truck stops
for a couple walking across the street in front. As it is stopped she hops out,
running to the footpath as the truck screeches away. She leans against a tree,
yawning then continues on.)



(Crossing a street, she walks straight across the passenger cabin of a
horse-drawn carriage parked alongside the pavement, to the bewilderment of the
passengers and driver. The cab drives away as Ann continues on.)



(A light pours from the window of a room on the second floor of the building the
carriage was parked in front of...)







--------------------------------------------------------------------------------





(Inside the room are sat Joe Bradley, Irving Radovich, and several other men
around a poker table.)





CARD PLAYER 1



Bet five hundred.





JOE



(placing his bet down, firmly)



Five hundred. How many?





IRVING



(placing his bet)



One.



(The others still in the game place theirs.)





CARD PLAYER 1



I'll take one.





CARD PLAYER 2



Three.





JOE



Fool, boy.





(Checks his cards; bets more)



Two for papa.





CARD PLAYER 1



(places a note in the pool)



Five hundred more.





JOE



(following)



Without lookin'.





IRVING



Five hundred; and, er





(clears his throat,)



raise you a thousand.



(Joe looks at him suspiciously. Irving rubs his beard but stays unemotional. Joe
places his money in the pool.)





CARD PLAYER 1



(laying his cards down)



Two pairs.





JOE



Oh, well I got three



(shy)



little sevens.





IRVING



Er, a nervous straight





(lays his cards down; Then, with relish)



Come home, you beauties.





(Counting his money as he picks it up; Joe looks on grimly)



Now, look at that: six thousand five hundred--ah, not bad, that's ten bucks.





(As the dealer gathers the cards back and Joe does up his tie)



Er, one more round and I'm gonna throw you gents right out in the snow...



(The remaining players objective to his leaving:)



Say-; what-; wait a minute-, etc.





IRVING



I got to get up early: date with Her Royal Highness who will





(dramatically)



graciously pose for some pictures.





JOE



What do you mean, early? My personal invitation says eleven forty-five.





CARD PLAYER 1



Couldn't be anything to do with the fact that you're ahead?





IRVING



(smiling)



It could.





JOE



It works out fine for me: this is my last five thousand and you hyenas are not
gonna get it.





(Putting his money in his pocket, patting Irving on the back)



Thanks a lot, Irving.





IRVING



Yeah.





JOE



(getting up)



See you at Annie's little party in the morning.





IRVING



Ciao, Joe.





JOE



(picking up his jacket off the back of the chair)



Yeah, ciao.





(The other men say goodbye: )



Goodnight, Joe; Ciao; Stay sober, etc.





IRVING



(as Joe leaves)



Alright! a little seven card stud.





CARD PLAYER 1



Ok with me.







--------------------------------------------------------------------------------



(Joe Bradley walks along the street, hands in pockets. He slows down by a park
bench. Princess Ann is lying on it and Joe glances at her curiously as he walks
by.)





ANN



(sounding drunk because of the drug's effect)



Sooooo happy.





(Joe stops, turning round to look at her. Interrupting, as Joe almost walks on)



How are you this evening?





(She stirs on the bench, luxuriously)



Mmmmmmmmm.... hmmmmm.... mmmmmmmmmmm..."





JOE



(rushing over to prevent her from falling off)



Hey! hey, hey, hey.





(Turning her on her back)



Hey,Ralph Lauren Outlet, wake up!





ANN



Thank you very much, delighted.





JOE



Wake up.





ANN



No, thank you.





(Raising her gloved hand to him)



Charmed.





JOE



(tentatively, shaking her hand)



Charmed too.





ANN



(after a pause)



You may sit down.





JOE



I think you better sit up; much too young to get picked up by the police.





ANN



(as he straightens her)



Police?





JOE



Yep, po-lice.





ANN



Two-fifteen and back here to change. Two forty-five..





(she wavers slightly, not fully awake.)





JOE



(putting a foot up on the bench)



You know: people who can't handle liquor shouldn't drink it.





ANN



(she looks up at him)



If I were dead and buried and I heard your voice beneath the sod my heart of
dust would still rejoice. Do you know that poem?





JOE



Huh, what do you know?





(Sitting down)



You're well-read, well-dressed; you're snoozing away in a public street. Would
you care to make a statement?





ANN



What the world needs is a return to sweetness and decency in the souls of its
young men and--



(unable to support it, her head falls on his shoulder)



mmmmmhhhhhhhhmmmmm.....





JOE



(he takes his money from his breast pocket and puts it into his trouser one)



Yeah, I er, couldn't agree with you more, but erm--



(hears a car approaches and whistles. A taxi pulls up. Joe gets up, pats her on
the shoulder.)



Get yourself some coffee; you'll be alright.





(He goes over to the cab, looks back to see her lying back down. The driver
notices too and looks away innocently when he sees Joe looking at him. Joe goes
back over to Ann, trying to stir her)



Look: you take the cab.





ANN



(without stirring)



Mmmmm.



(Joe looks back at the driver who rests his arm against the window,
impatiently.)





JOE



Come on;





(takes her up by the arm)



climb in the cab and go home.





ANN



(as she drags herself to her feet, helped by Joe)



Mmmmm...mmmmmm, so happy.





JOE



You got any money?





ANN



Never carry money.





JOE



That's a bad habit.





ANN



Mm.





JOE



Alright, I'll drop you off; come on.





(He leads her to the taxi.)





ANN



(brightly; noticing it for the first time)



It's a taxi!





JOE



Well, it's not the superchief.





(He follows her into the cab.)





CAB DRIVER



(says something in Italian)



Where are we going?





JOE



(to Ann)



Where do you live?





ANN



Mmmmmm?





(Closing her eyes)



Colliseum.





JOE



Now, come on, you're not that drunk.





ANN



(laughing)



If you're so smart I'm not drunk at all. I'm just being





(her head falls against his chest)



verrrrry haaaappy......





JOE



Hey, now, don't fall asleep again.





CAB DRIVER



(first speaks something in Italian)



Where are we- we going?





(Joe says something in Italian, impatiently.)



Ok.





(Turns back around.)





JOE



Look, now where do you wanna to go? Hmmm? Where shall I take you?





(Holding her jaw, shaking her head; Ann moans in annoyance)



Where do- where do- where do you live? Huh? huh? Come on. Come on,





(lightly slapping her face with his hand)



where do you live?





(The driver looks back, unimpressed)



Come on, where do you live?!





ANN



(mumbling, half-asleep)



I....ohhhhh....Colliseum.





JOE



(hopelessy; to the cab driver)



She lives in the Colliseum.





CAB DRIVER



(shakes his head)



It's wrong address. Now look, senor: for me it is very late tonight ...





(some Italian)



... wife ...





(more Italian)



... I have three bambinos--three bambinos, you know, bambino?





(he pretends to cry like a small child)



My- my taxi go home, I- I go home er to- together. Senor--.





JOE



(giving up, sitting back)



Villa Marguta, fifty-one.





CAB DRIVER



(pleased, finally)



Villa Marguta, fifty-one.





(Pleased)



Oh, some Italian!



(The taxi drives off. The cab arrives outside the address.)





CAB DRIVER



Yes, Villa Marguta fifty-one.

some Italian I am very happy.





(Joe looks grimly at Ann, asleep beside him)



Thousand lira some Italian.



(Joe responds in Italian. He reaches into his breast pocket then, remembering,
his trouser one and gives the driver the money.)





CAB DRIVER



One, two, three, four mila*.





(Gives him back some.)





JOE



Ok.





(Says something in Italian then gives him back the money. The driver thanks him
in Italian.)



Ok, ok. Now look: take a little bit of that; take her wherever she wants to go.






(The cabbie thinks for a moment, unsure)



Hmmm? Capito? Capito.





(Some Italian. The driver nods and they say goodbye to each other. The driver
takes one look at Ann sitting asleep and quickly calls out to Joe as he leaves.)





CAB DRIVER



Oh- no, no; moment, moment, moment! No, no, no





(the cabbie pulls him over by the arm)



(JOE Alright). No, no, no.





JOE



(leaning down to the window)



Alright, alright; look: as soon as she wakes up, see? she tell you where she
want to go. Ok.





CAB DRIVER



Moment, moment: my taxi not for sleep; my taxi--no sleep. You understand? you
understand?





JOE



Look, look, pal: this is not my problem, see? I never see her before. Huh? Ok.






CAB DRIVER



It's not your problem, it's not my problem. What you want: you don't want girl,
yeah? Me don't want girl--. Police: maybe she want girl.





JOE



(he relents)



Stay calmo, stay calmo, ok, ok, ok.





(some Italian,<a href="http://wiki.tlpl.org/index.php?title=User:374975806#.E5.85.A8.E6.96.B0.E7.89.88.E5.A4.A7.E5.AD.A6.E8.8B.B1.E8.AF.AD.E5.90.AC.E8.AF.B4.E6.95.99.E7.A8.8B.E7.AC.AC.E4.B8.89.E5.86.8C_Unit_03-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-" target="_blank" style="text-decoration: none;">http://wiki.tlpl.org/index.php?title=User:374975806#.E5.85.A8.E6.96.B0.E7.89.88.E5.A4.A7.E5.AD.A6.E8.8B.B1.E8.AF.AD.E5.90.AC.E8.AF.B4.E6.95.99.E7.A8.8B.E7.AC.AC.E4.B8.89.E5.86.8C_Unit_03-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., reassuring him as he opens the cab door and drags Ann out.)







--------------------------------------------------------------------------------



(Joe walks up the steps, followed by Ann, head down barely able to keep awake.
He arrives at the front door. As he stops, leaning forward to open it, Ann rests
her head on his shoulder. Before going through he straightens causing her to
stand up,<a href="http://webdearkadas.com/blogs_full.php?id=338005" target="_blank" style="text-decoration: none;">http://webdearkadas.com/blogs_full.php?id=338005</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., balancing herself, and then goes through; Ann follows. He shuts the
door behind her, taking her by the hand up the steps. Without thinking she walks
around the outside of the small spiral stairwell instead of following him up so
Joe turns her around with his hand, leaning over the railing from above (ANN
blissfully unaware as he leads her around So happy.), and leads her back around
to the bottom of the steps (ANN So happy.) and up the right way.)



(She staggers up steps after him, stopping by a door as Joe goes to unlock his
one a few steps up. In her stupor, she raises her hand and is about to knock on
the neighbour's door when Joe sees her, running over to catch her hand just in
time. He leads her to the door and unlocks it. He goes in and turns on the
light.)





JOE



(muttering as Ann follows him in)



Out of my head.





(He shuts the door behind her.)





ANN



Is this the elevator?





JOE



(offended)



It's my room.





(He turns on a lamp at the other end of the room, by the bathroom door.)





ANN



(she almost topples over, walking to the bed and putting a gloved hand on the
endboard to steady herself)



I'm terribly sorry to mention it, but the dizziness is getting worse.





(Looking around)



Can I sleep here?





JOE



That's the general idea.





(He walks over and opens a wardrobe on the landing next to the front door.)





ANN



(poetically)



Can I have a silk nightgown with rosebuds on it?





JOE



(walking over to Ann, presenting her with some pyjamas)



I'm afraid you'll have to rough it tonight--in these.





ANN



(with delight, taking them)



Pyjamas!





JOE



Sorry, honey, but I haven't worn a nightgown in years.





(He goes over to open another cupboard by the lamp.)





ANN



Will you help me get undressed, please?





(she stands ready, head raised expectantly.)





JOE



(pauses, unsure, then goes to her)



Er...ok.





(He undoes her necktie, sliding it away fom her neck; presenting it to her)



Er, there you are; you can handle the rest.





(She looks at it, blankly, then takes it.)



(Joe walks over to the table by the front door, pouring a drink into a glass
from a bottle, and swallowing it.)





ANN



(just putting down her last glove)



May I have some?





JOE



(firmly)



No.





(Puts his glass down, going over to her)



Now look--.





ANN



(shaking her head)



This is very unusual.





(Unbuttoning her cuffs, then the bottom button of her blouse)



I've never been alone with a man before, even with my dress on.





(Pulling up her blouse out of her skirt)



With my dress off it's most unusual.





(With a half-laugh)



Hm, I don't seem to mind.





(Smiling at him as she starts to open the remaining buttons)



Do you?





JOE



I think I'll go out for a cup of coffee.





ANN



(amused)



Hm.





JOE



(pulling out a pillow from the bed)



You'd better get to sleep.





(She starts to sink onto the bed (ANN Hm?); he catches her)



Oh, no, no;





(pointing to the ottoman at the side, leading her over)



on this one.





ANN



(still working on her buttons)



How terribly nice.





JOE



Hey, hey:





(bringing the pyjamas from the bed, presenting them to her)



these are pyjamas; they're to sleep in; you're to climb into them, you
understand?





ANN



(taking them)



Thank you.





JOE



And you do your sleeping on the couch, see?--not on the bed, not on the chair:
on the couch; is that clear?





ANN



Do you know my favorite poem?





JOE



Ah, you already recited that for me.





(He goes to get some blankets from the bed.)





ANN



(as he lays them out on the ottoman)



Aritheuso* rose from a couch of snows in the Aquasaromian* Mountains. Keats.





JOE



Shelley.





ANN



Keats!





JOE



If you just keep your mind off the poetry and on the pyjamas, everything'll be
alright; see?





ANN



It's Keats.





JOE



I'll be-- it's Shelley. I'll be back in about ten minutes.





ANN



(to her back as he goes to the door)



Keats.





(She shakes her head, looking at the pyjamas slightly confused. Thinking better
of it, Joe takes the bottle and places it on top of the tall cupboard on the
other side of the door. He opens the door and goes through. Ann turns to face
him)



You have my permission to





(her skirt slides down)



withdraw.





JOE



(stopping in the doorway)



Thank you very much.





(He goes out; Ann resumes her task of getting undressed.)





(At the Embassy. The Ambassador is sat at a table, the Countess in a chair in
front and the General standing next to her. All are in their bedclothes. A man
marches to the desk.)





AMBASSADOR



Well?





SERVANT



No trace, Your Excellency.





AMBASSADOR



Have you searched the grounds?





SERVANT



Every inch, Sir, from the attics to the cellar.





AMBASSADOR



I must put you on your honor not to speak of this to anyone. I must remind you
that the Princess is the direct heir to the throne. This must be classified as
top-crisis secret. Have I your pledge?





SERVANT



Yes, Sir.





AMBASSADOR



Very well.





(The man turns and marches out. He turns to the other two.)



Now we must notify Their Majesties.



(The General looks up at him, worried; the Countess looks up at the General,
standing, and turning to the Ambassador who looks at them, waiting for an
affirmation. Receiving none, he stands up himself and walks from behind the
desk.)





(Joe arrives back at his apartment building, closes the outside door, and walks
up the stairwell. He unlocks the front door and walks in.)





JOE



(about to say something)



A--.





(Disappointed on seeing her asleep in his bed)



Oh...



(Looking at her, he slams the door shut, hard, but she doesn't move a muscle. He
goes over to the other side of the bed and moves the table out of the way,
making room. Then brings the ottoman over and places it next to her. He takes
off his jacket,jordans for sale, puts it down and loosens his tie. Then he grabs the undersheet
beneath her and then, calculating, lifts it up quickly, throwing her from the
bed and onto the ottoman. She stirs slightly after the disturbance, resuming her
comfortable position.)





ANN



(muttering)



So happy.





JOE



The pleasure's mine.





(He puts the pillow on the other end of the bed, muttering as he goes to get
undressed)



Ah, screwball.







--------------------------------------------------------------------------------



(The newspapers are turning out reports. A machine types out the following
bulletin: "A SPECIAL EMBASSY BULLETIN REPORTS THE SUDDEN ILLNESS OF HER ROYAL
HIGHNESS THE PRINCESS ANN.")





(Daytime. A clock in the city strikes 12 noon. Waken by the clock, Joe stirs in
his bed. As the clock continues to ring he rises in bed, looking out the window
as the sunlight streams in. He grabs an alarm clock, looking at the time, and
shaking it.)





JOE



Holy smoke, the Princess interview--



(Ann stirs, half-asleep, with a questioning "hmmm?")



eleven forty-five.





(Ann makes annoyed noises as she buries herself back into the pillow)



Oh,jordans shoes, shut up.



(Joe jumps up, pulling the curtain back to see outside. He rushes to the
wardrobe but stops, going through his clothes laid over the chair, retrieving a
piece of paper. He puts it back as goes back to the wardrobe to get his
clothes.)





(Outside the window of an American News Service office. Mr. Hennessy comes to
the window, looking down onto the street several stories down to see Joe getting
out of a taxi, hurriedly paying the driver. He then sits at his desk, looking
through the morning papers. The headline of the Rome American article,
accompanied by a picture of the Princess, reads: "Princess Ann Taken Ill: Press
Interview Cancelled". Another paper, in Italian, has an article, also with a
picture of the Princess.)



(Joe arrives in the newsroom, reaching for a phone on a desk.)





NEWSMAN



Hi, Joe.





SECRETARY



Good morning, Joe.





JOE



Hello, honey.





(He goes over to the secretary, borrowing a drink of her coffee as she holds
it.)





SECRETARY



Mr. Hennessy has been looking for you.





JOE



Uh-oh.





(He takes some bread from her desk, ripping off a piece and giving it to her,
keeping the rest)



Thanks a lot, hon.





(He knocks on the door behind the secretary.)





HENNESSY



(from inside, angrily)



Come in.



(Joe braces himself, exchanging a worried glance with the secretary, and then
marches confidently into the office.)





JOE



(taking a mouthful as he shuts the door behind him; walking to Hennessy's desk)



You've been looking for me?





HENNESSY



Just coming to work?





JOE



(innocently)



Who, me?





HENNESSY



We start our days at eight-thirty in this office; we pick up our assignments--.






JOE



I picked up mine last night.





HENNESSY



What assignment was that?





JOE



The Princess, eleven forty-five.





HENNESSY



(mouth open)



You've already been to the interview?





JOE



Well, sure; I just got back.





(Taking another mouthful.)





HENNESSY



Well, well, well; all my apologies.





JOE



(turning to leave)



'S alright.





HENNESSY



(stopping him)



Er, this is very interesting.





JOE



(trying to get away again)



Nah, just routine.





HENNESSY



Tell me, tell me: did she answer all the questions on the list?





JOE



Well, of course she did.





(Rummaging through his pockets)



I've got 'em right here, somewhere.





HENNESSY



Er, don't disturb yourself; I have a copy here.





(Looking at the piece of paper)



How did Her Highness react to the idea of a European Federation?





JOE



She thought it was just fine.





HENNESSY



She did?





JOE



(seeing the need to flesh it out, leaning against the desk in thought)



Well, she thought that there'd be...two effects.





HENNESSY



Two.





JOE



The er, direct and the...indirect.





HENNESSY



Oh, remarkable.





JOE



Naturally she thought that the indirect would not be as...direct...as the
direct. That is, not right away. Later on, of course, well, nobody knows.





HENNESSY



Well, well, well; that was a shrewd observation! They fool you you know, these
royal kids; they've got a lot more on the ball than we suspect.





(Looking at the paper again)



How did she feel about the future friendship of nations?





JOE



Youth.





HENNESSY



Yep?





JOE



She felt that, er





(nervously walking around the desk, sitting on the corner,)



the youth of the world must lead the way to a better..





(he nervously slides a piece of Hennessy's desk equipment a few inches)



world.





HENNESSY



Hmm-hmm,





(sliding it back)



original. Er, by the way, what was she wearing?





JOE



(he pauses blankly)



Oh, you mean what did she have on?





HENNESSY



(chuckling)



Well, that's usually what it means.





(Joe nervously adjusts his collar, getting up off the desk again)



Er, what's the matter, is it a little warm in here for you?





JOE



(walking back to the front of the desk)



No, no, I just hurried over here.





HENNESSY



Oh, naturally, with a story of these dimensions. Did you say she was wearing
gray?





JOE



No, I didn't say that.





HENNESSY



Well, she usually wears gray.





JOE



Oh well, er, it was a...kind of a gray.





HENNESSY



Oh, I think I know the dress you mean; it has a gold collar--.





JOE



That's the one, that's the one (HENNESSY smiling, sitting back in agreement
That's it.) Yeah, I didn't know exactly how to describe it but that's it, yeah.






HENNESSY



I think you described it very well.





(His expression changes as he sits forward, standing up dramatically)



--In view of the fact that Her Highness was taken violently ill at three o'clock
this morning, put to bed with a high fever,Polo Ralph Lauren, and has had all her appointments for
today cancelled in toto!





JOE



(helplessly)



In toto?





HENNESSY



Yes, Mr. Bradley: in toto.





JOE



(swallows audibly)



Certainly pretty hard to swallow.





HENNESSY



In view of the fact that you just left her, of course. But here it is, Mr.
Bradley





(picking up a paper:)



all over the front page of every newspaper in Rome!





(he hands him the paper.)





JOE



Alright, alright; I overslept. It can happen to anybody!





HENNESSY



If you ever get up early enough to read a morning paper you might discover
little news events





(pointing to the article in the paper)



--little items of general interest





(Joe looks at the paper and stares at the picture of the Princess--the same
woman as in his apartment but in a regal gown, necklace and tiara)



that might prevent you in the future from getting immersed in such a
gold-plated, triple-decked, star-spangled lies as you have just told me!





(As Joe continues to stare at the picture, open-mouthed)



If I was you, I would try some other line of business--like mattress testing.






JOE



Is this the Princess?





HENNESSY



Yes, Mr. Bradley,





(pointing to the picture)



that is the Princess. It isn't Annie Oakley, Dorothy Lamour, or Madame Chiang
Kai-Shek. Take a good look at her





(Joe closes his eyes in disbelief:)



you might be interviewing her again some day!





JOE



(looking at Mr. Hennessy)



Am I fired?





HENNESSY



No, you're not fired. When I wanna fire you you won't have to ask!





(Joe looks back and forth and walks straight out of the office, carrying the
paper)



--you'll know you're fired!





(Joe walks to the other end of the newsroom, stopping. Shaking his head, seeing
that Joe has left the office)



The man's mad.



(Joe opens the other door, closing it carefully behind him and dials the
wall-phone in the small foyer. Someone comes in from the front door and Joe
watches him nervously until the man goes into the office.)





(An old man, Giovanni, sits down at the desk in his caretaker's room, picking up
the phone. He greets Joe in Italian.)





JOE



Giovanni, it's Joe Bradley. Now, listen carefully: I want you to hurry up to my
place and see if there's somebody there...asleep.





GIOVANNI



(amused)



A-ha! Say, Mr. Joe: I look;





(some Italian)



you wait.





(Some Italian.)







(He walks to the door as Joe looks back and forth, impatiently. A few moments
later Giovanni walks back to his desk, smiling. He sits down)



Mr. Joe?





JOE



(almost shouting)



Yeah!





(Repeating, quietly)



Er, yeah, yeah, yeah, tell me, tell me!





GIOVANNI



Bellisimo.





JOE



(he looks up, very relieved)



Giovanni: I love you. Now,Ralph Lauren Shirts, listen...





GIOVANNI



Yes, Mr. Joe. A gun? No!





JOE



Yes, a gun, a knife--anything! But nobody goes in and nobody goes out! Capito?






GIOVANNI



Ok.





(He hangs up, getting up to obey Joe's instructions.)



(Joe Bradley, stealing another look at the paper, puts it in his pocket and
walks back into the newsroom on his way to Mr. Hennessy's office. The secretary
looks up, puzzled, and Joe gestures to her, reassuringly. He strides back into
Mr. Hennessy's office.)





HENNESSY



You still here?





JOE



(walking over he leans on the side of his desk)



How much would a real interview with this dame be worth?





HENNESSY



Are you referring to Her Highness?





JOE



I'm not referring to Annie (& HENNESSY repeating his words, overtaking him
Oakley, Dorothy Lamour, or Madame....)--How much?





HENNESSY



What do you care? you've got about as much chance of getting--.





JOE



I know, but if I did, how much would it be worth?





HENNESSY



Oh, just a plain talk about world conditions, it might be worth two hundred and
fifty. Her views on clothes of course would be worth a lot more--maybe a
thousand.





JOE



Dollars?





HENNESSY



Dollars.





JOE



I'm talking about her views on everything:





(dramatically, walking over to the front of Hennessy's desk)



'The Private and Secret Longings





(pointing to the layout of an imagined heading in the air)



of a Princess'; her innermost thoughts as revealed to your own correspondent in
a





(leaning over Mr. Hennessy's desk, closer and closer)



private, personal, exclusive





(in a loud whisper)



interview.





(Hennessy looks at him open-mouthed, in a kind of daze)



Can't use it, huh? I didn't think you'd like it.





(Joe walks to the door, opening it and slamming it shut, waking Mr. Hennessy
from his daze.)





HENNESSY



(shaking his head, as if waking; firmly)



Come here!





(Joe, satisfied, walks back over)



Love angle too, I suppose?





JOE



Practically all love angle.





HENNESSY



With pictures.





JOE



(pausing, thinking)



Could be. How much?





HENNESSY



That particular story would be worth five grand to any news service. But, er,
tell me Mr. Bradley--if you are sober--just how are you going to obtain this
fantastic interview?





JOE



(confidentially)



I plan to enter her sick room disguised as a thermometer. You said five grand? I
want you to





(presents his hand)



shake on that.





(Hennessy shakes his hand.)





HENNESSY



(as Joe rushes off to the door impatiently, stopping him)



Ah, you realise, of course, Her Highness is in bed today and leaves for Athens
tomorrow.





JOE



Yep.





HENNESSY



Ah, now I'd like to make a little side-bet with you: five hundred says you don't
come up with the story.





(Joe takes out the paper, unfolding it and taking a good look at the front page
again)



What are you lookin' at that for?





JOE



Oh, I just wanna see what time it is.





HENNESSY



Huh?





JOE



Er, what day it is, er--



(puts the paper away)



It's a deal!





HENNESSY



Now I'd





(offering his hand)



(you)



to shake.





(Joe pauses then shakes. Hennessy laughs and Joe smiles with him)



Now, let's see, you're into me for about five hundred; when you lose this bet
you'll owe me a thousand.





(Laughing)



Why, you poor sucker, I'll practically own you!





JOE



You have practically owned me for a couple of years now, but that's all over.






(As Hennessy continues laughing, leaning on the desk)



I'm gonna win that money and with it I'm gonna buy me a



(one way ticket)



back to



(New York!)





HENNESSY



Go on, go on--I'll love to hear you whine!





JOE



And when I'm in a real newsroom I'll enjoy thinking about you, sitting here with
an empty leash in your hands and nobody to twitch for you!





HENNESSY



(stopping Joe, who stops in the doorway to face him)



So long,





(raises his right hand, his finger and thumb in an 'O')



Peachy.





(Joe leaves.)







--------------------------------------------------------------------------------



(Outside Joe's apartment. Giovanni paces outside the door, a gun strapped to
him, copying the actions of a sentry. A crowd of children sitting on the
stairwell make fun of him. He goes after them, telling them off and they back
away, shouting and laughing. As the children sit back down on the stairs Joe
enters the open door leading outside and walks up the stairs, carefully avoiding
the children, playfully batting one of them on the head with his newspaper.)





GIOVANNI



(as Joe arrives at the top)



What's your problem?





JOE



Everything ok, Giovanni?





GIOVANNI



(reassuring him, proudly)



Listen here, Joe: er, nobody is come, nobody is go; absolutely nobody.





JOE



Swell! thanks a lot.





(He is about to go into his apartment but stops, turning to Giovanni)



Oh er, Giovanni, er...





(Putting his arm round him, leading him to the side)



How would you like to make some money?





GIOVANNI



Money?





JOE



Yeah.





(Giovanni responds in agreement in Italian.)



That's the stuff. Now look, I've got a sure thing: double your money back in two
days.





GIOVANNI



(suspiciously)



Double my money?





JOE



Yeah well, I need a little investment capital to swing the deal. Now, if you'll
just lend me a little cash, I--.





GIOVANNI



(says some Italian.)



You owing me tomorrow's rent (JOE I know, I know, I know.) and you want me to
lend you money? (JOE Yeah.)





(Emphatically)



No,





(Some Italian)



no!





JOE



(pointing his paper at him)



Tomorrow, you'll be sorry!





(Joe goes through his front door, seeing Princess Ann still asleep in his bed.
He shuts the door quietly, fastening the chain across, also. Joe stands looking
at her for a moment then moves round to the other side of the bed--the side she
is facing lying down. He stands above her, looking at her face then looking
again at the newspaper picture to compare them. He sits down beside her and
moves a lock of her out of the way to get a better view of her face. He holds
the picture up beside her but her hand still partially covers her face. He
tickles her hand and she moves it restlessly. He leans closer to her:)





JOE



(quietly)



Your Highness?





(She stirs with a "Mmmm-mmmmm".)



Your



(Royal)



Highness?





ANN



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Yes... what is it?



(Joe sits up in delight, the fact of her identity passing through his mind. He
stands up, excitedly putting the newspaper back in his pocket, and walks around
the bed. Seeing the alarm clock on the cupboard missing he picks it up from the
bed and replaces it. He replaces the pillow in its proper place, smoothing out
the sheets then walks back around to Princess Ann. He carefully picks up her
left arm, putting it around his neck, then slides his arms under her head and
legs and carries her--blankets included--around to the other side of the bed. He
is about to put her down but sees that she is holding her the wrong way. All of
a sudden he hears police sirens sound outside and stops for a moment, then,
still holding her, picks up the pillow with one hand and puts it at the other
end of the bed, laying her down gently. She continues sleeping as he goes over
to the window and looks down at the street at some police cars coming into view
around a corner. Looking back anxiously at the Princess he goes back in.)





ANN



(stirring slightly)



Dear Doctor Bonnachoven.





JOE



(not sure what to do)



Hmm?





(Playing along, not wanting to disturb her)



Oh, oh, sure, yes. Well, er...er, you're fine; much better. Is there anything
you want?





ANN



Hmm? So many things.





JOE



Yes? well tell the doctor (ANN So many--). Tell the good doctor everything.





ANN



(without opening her eyes, stirring in the bed, spreading her arm)



Mmmmm, I dreamt and I dreamt...





JOE



Yes? Well, er, what did you dream?





(Holding her wrist as a doctor might.)





ANN



I dreamt I was asleep on the street and... young man came and he was tall and
strong and--



(screwing her face up)



he was so mean to me.





JOE



He was?





(He lets her arm down.)





ANN



Mmmm.





(Blissfully; putting her arm over her eyes)



It was wonderful.



(She opens her arms, stretching a little. Lying face-up, not quite awake yet,
she looks at the ceiling, seeing the plumbing visible in the corner--quite
different to the ornamentation of the Embassy bedchamber. Then she looks at Joe
standing over her. She closes her eyes, smiling, then opens them again, her
expression becoming severe as she stares at him.)





JOE



(cheerfully)



Good morning.





ANN



(she starts; in a low, worried tone)



Where's Doctor Bonnachoven?





JOE



(unbothered)



Er, I'm afraid I don't know anybody by that name.





ANN



(puzzled)



Wasn't I talking to him just now?





JOE



'Fraid not.





ANN



(suddenly frightened; feeling herself beneath the sheets)



Have- have I had an accident?





JOE



No.





ANN



(reassured)



Quite safe for me to sit up, huh?





JOE



Yeah,





(bending down to her)



perfect





(he lifts her pillow back and helps her sit up, leaning against it. She looks at
him all the while, not fully trusting of him.)



(Joe leans against the cupboard at the foot of the bed.)





ANN



Thank you





(he smiles back. She looks down at her pyjamas then to Joe)



Are these yours?



(He nods. Ann,Ralph Lauren, suddenly panicked, feels under the sheets for her pyjama
bottoms.)





JOE



Er, did- did you lose something?





ANN



(smiling, relieved)



No. No.





(Politely, suppressing her anxiety)



W-would you be so kind as tell me w-where I am?





JOE



Well, this is what is laughingly known as my apartment.





ANN



(concerned; rising suddenly)



Did you bring me here by force?





JOE



No, no, no...





(smiling)



quite the contrary.





ANN



Have I been here all night...alone?





JOE



(smiling)



If you don't count me, yes.





ANN



(seriously)



So I've spent the night here--with you.





JOE



(hurrying to reassure her)



Oh, well, now, I- I don't know if I'd use those words exactly, but er, from a
certain angle, yes.



(Ann looks down, thinking. After a moment, reassured that everything is alright
afterall, laughs.)





ANN



(presenting her hand)



How do you do?





JOE



(shaking her hand)



How do you do?





ANN



And you are?





JOE



Bradley, Joe Bradley.





ANN



Delighted.





JOE



You don't know how delighted I am to meet you.





ANN



(gesturing to the chair to her left)



You may sit down.





JOE



Well, thank you very much





(he sits down on the bed instead; she pulls back her legs, looking back at him
like a frightened gazelle.)



What's your name?





ANN



(she pauses, stalling)



Er...you may call me Anya.





JOE



Thank you, Anya.





(Cheerfully; rising to go to the table)



Would you like a cup of coffee?





ANN



What time is it?





JOE



Oh, about one thirty.





ANN



(panicked)



One thirty!





(Jumping out of bed towards the door)



I must get dressed and go!





(remembering, she grabs the blankets to cover herself.)





JOE



(casually; continuing to prepare the coffee)



Why? what's your hurry?--there's lots of time.





ANN



Oh no, there isn't and I've- I've been quite enough trouble to you as it is.





JOE



Trouble?





(Smiling)



You're not what I'd call trouble.





ANN



(pleased)



I'm not?





JOE



(going to the bathroom door)



I'll run a bath for you.





(As he goes in to turn on the taps on the bath, Ann picks up her clothes from
the floor near the bathroom door, holding them to her chest. After laying a
towel out on the floor next to the bath he comes back out, gesturing with his
arm to her to go in)



There you are.



(Ann walks to the bathroom, keeping him in front of herself, turning round to go
through the door, then quickly turning around so as to be able to see him as she
shuts the door behind her.)



<

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Unit 6
Advertising Campaigns

After-Class Reading

PASSAGE I Insights into Advertising

Advertising is a universal enterprise. Anyone who watches Chinese TV ads for pills that claim the power to increase a young person's height by several centimeters, make fat men and women thin and attractive, or even increase the length of legs is aware of the insidious nature of advertising.[1] The same types of unfounded claims are made everywhere, although they are better regulated in some countries than others.
A case study of a venture[2] into American advertising by a friend of mine might be helpful in understanding how ads are born and how they are used. This story involves the young U. S. couple, Jane and John Doe, in the innocent, early years of their professional development.
Jane and John were a rather ordinary faculty couple with several years of teaching experience in a Midwestern university. Being somewhat ambitious as well as naive, they decided to extend their graduate education by attending a prestigious university in New York City. In addition to being naive, the Does were also financially limited. They lived frugally, worked hard, but their limited savings were being exhausted by the high costs of living in New York City's uptown Manhattan area.[3] Matters were complicated when Jane and John dreamed of studying and traveling in the Caribbean islands, an idea which seemed unlikely in view of their near-poverty level life style.[4]
As frequently happens, but more often in dreams than in reality-a "silver lining"[5] appeared in the cloudy future of the Does. A popular TV show was recruiting out-of-town[6] people in an attempt to increase their market share among competitive TV quiz shows, all of which were sponsored by advertising. An acquaintance of the Does had appeared on the show and was urged to tell his friends to try out as well. John decided to try out for the show. John was accepted and succeeded in winning about $700 in prizes on the TV show. This made their trip to the Caribbean possible.
John's good luck was,Ralph Lauren Mens City edition, however, not finished. The day after John's appearance on the TV show he received a phone call from a talent recruiter[7] for a large advertising firm in New York City. The recruiter had noticed that John's voice was picked up clearly by the studio microphones of the TV show, and that John's open personality suggested he might be a candidate for making a commercial TV ad. John asked about the product concerned, and was told it was a medication which had first been developed as a treatment for allergies and colds, but was being marketed as a non-prescription[8] pill for inducing sleep. "E Z SLEEP" had been expensive to develop, but not successful when used for allergies and common colds.
John had reservations about endorsing a medical product he knew nothing about, but having had his financial potential aided from the TV quiz show experience, he agreed to at least visit the office of the advertising company. He spent about three hours in the elegant offices of the company. The Vice-President, writers and managers all convinced him that the product had zero mammalian toxicity[9] in several tests, but that its effects were only about the same as a placebo when tested in clinical trials. John was assured that he was not asked to endorse the product, but only to play the part of an "actor" in a commercial advertisement at a prominent TV studio.[10] The studio work crew included 28 persons from makeup artists, to video cameramen, set designers, director and legal representatives.[11] The latter made sure that nothing could be inferred from the commercial that violated the strict regulations governing marketing of non-prescription medical products.[12]
John asked about the pay for making the ad and was told that he would receive $100 for the one day necessary to produce the ad. He would receive additional payments of $50 each time the ad was used on national television. The manager's estimate was that the average ad produced about $500 (an average of 10 times an ad was used). Success of the ad would be measured by an independent polling[13] agency which randomly phoned TV viewers and questioned them about that specific ad. If the ad became popular and was shown more often, and if the period of time it was used went beyond six months, John would be given not only the residuals, but would receive an excellent health insurance coverage for his family, and his membership in the Screen Actors' Guild would be paid for by the advertising company.
Agency legal advisors prepared a contract just before John made the commercial. This document spelled out the "actor's" and the ad company's liability, and required that John use the medicine at least once. John asked whether taking the medicine E Z SLEEP would make him too sleepy to make the ad, but the lawyer and managers just smiled and said, "not likely".
John made the ad, determined that the five or more hours required were hard work, but welcomed the $ 100 check, and he and Jane made plans for their Caribbean study and travel. Their frugal life style along with funds from the quiz show winnings and the ad payment made it possible for them to have an enjoyable professional and personal experience in the Caribbean islands. They afterwards returned to their Midwestern university with enthusiasm for continuing their work there.
The Does heard nothing from the advertising company until about 6 months later when a check for $ 350 arrived along with a slip[14] indicating that the ad had been shown seven times on national TV. Both John and Joan[15] felt the ad was not very good,<a href="http://phone-free.net/forum.php?mod=viewthread&tid=14230&pid=19547&page=1&extra=page=1#pid19547" target="_blank" style="text-decoration: none;">http://phone-free.net/forum.php?mod=viewthread&tid=14230&pid=19547&page=1&extra=page=1#pid19547</a> A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., and they thought that was the end of John's commercial ad career.
It was not until weeks later when John began receiving letters and phone calls from friends around the U. S. who had seen his ad on TV, that it occurred to him that the ad was being used quite a lot.[16]
By the time the Does had begun building their home two years later near the university campus, John had received more than $ 5,000 from the earnings of the ad, he was a member of Screen Actors' Guild, and his family had a health insurance policy[17] paid for them.
John was sent a copy of the ad, and to this day he and Jane feel the quality of the ad is not very good. In fact, it seems that there is little or no correlation between the quality or efficiency of an ad in marketing a product,Ralph Lauren Outlet, and the actual sales of that product.
But, that is the nature of advertising. John's advice to consumers is, "Don't believe everything you see on TV ads, and don't believe half of what you read in magazines or newspapers in commercial advertisements. You would be much better off to seek reliable professional advice if you have need of medical care, and the same is likely true of business ventures as well.[18]" (1157 words)

Proper Names

E Z SLEEP
指一种用于催眠的药品名

Jane Doe
(女子名)简.多伊(泛指普通人)

John Doe
(男子名)约翰.多伊(泛指普通人)

Screen Actors'Guild
影视演员协会


New Words

advisor*
n. someone whose job is to give advice 顾问
e.g. Mary's financial advisor told her to invest her money.

cameraman
n. someone who operates a camera for films or television 摄影师

cloudy*
adj.
1) uncertain 模糊的,不清楚的,不确定的
e.g. I) The reason for her anger was rather cloudy.
II) Their policies on this subject seem fairly cloudy.
2) having clouds 多云的
e.g. I) We lay on our backs in the field and gazed at the cloudy sky.
II) Scotland will be cloudy with wintry showers likely in the north and east.

coverage
n.
1) a risk covered by an insurance agreement 承保范围,保险险别
e.g. You should check that your coverage has kept up with inflation.
2) the way in which a subject or event is reported on television or radio, or in newspapers 新闻报道
e.g. CCTV gave the story extensive coverage in the evening news.

designer *
n. someone who makes designs 设计者
e.g. The designer was proud of her fall fashions.

earnings *
n. (plural) the amount of money someone makes by working 所挣的钱
e.g. I) A large percentage of my earnings goes to taxes.
II) Airline earnings were expected to reach $ 5 billion.

frugal
adj. careful to buy only what is necessary 节约的,俭省的
e.g. The frugal student bought only the most inexpensive food.

guild
n. an organization of people who do the same job, or who have the same interests 协会,行会

infer
v. reach an opinion from a study of the evidence 推断,推定
e.g. I) It would be wrong to infer that people who are overweight are just greedy.
II) It is possible to infer two opposite conclusions from these facts.

insidious
adj. (of something unpleasant or dangerous) gradually and secretly causing harm 隐伏的,潜在的,暗中为害的

limited
adj. not much (of something) is available 有限的
e.g. I) She's had very limited movement in her legs since the accident.
II) Since space is limited, I shall touch on the language laboratory only very briefly.

lining
n. something that is used to form a line along something else 镶边

mammalian
adj. relating to mammals 哺乳动物的

prominent
adj. well-known and important 著名的,重要的
e.g. I) She had access to some very prominent people.
II) She was prominent in the fashion industry.

quiz
n. a game or competition, especially on TV or radio, in which you have to answer questions (广播、电视等节目中的)智力竞赛,答问比赛

quiz show
(广播、电视等的)智力竞赛节目,答问比赛节目
e.g. He took part in a television quiz and won several prizes.

recruiter*
n. someone who engages in finding and attracting new members for any group, class or company 招募者
e.g. The company has hired a recruiter to look for talented women.

regulate
v. control, especially by making something work in a particular way 管理,控制
e.g. I) Her mother strictly regulates how much TV she can watch.
II) Laws exist to regulate traffic on the highways.

reliable
adj. able to be trusted, dependable 可信赖的,可靠的
e.g. I) If John were more reliable, I'd ask him to take care of my bird.
II) We have it on reliable evidence that there are plans to build a road here.

reservation
n.
1) a doubt that stops someone from accepting something 保留意见,保留态度
e.g. I) I had serious reservations about his appointment as captain.
II) After three days, the strikers' demands were met almost without reservation.
2) an arrangement made so that a place is kept for someone in a hotel, restaurant, plane, etc. 预定
e.g. I) I 'd like to make a table reservation for two people for 9 o'clock.
II) He cancelled his ticket reservations.
III) Will you confirm your reservation in writing by Friday?

residual
1) n. (usually plural) a fee paid to an actor or composer for repeated broadcasts of a film, program, commercial, etc. , after its original presentation or period of use (因影片、电视节目、广播节目等再次播映而支付的)复播复映追加酬金
2) adj. remaining after a process, event, etc. is finished 存留下来的,剩余的
e.g. I still felt some residual bitterness ten years after my divorce.

toxicity*
n. quality or degree of being poisonous 毒性,毒力
e.g. Tests of the chemical have shown that it has a high level of toxicity.

unfounded*
adj. without a basis, not based on facts 无事实根据在,无基础的
e.g. The professor rejected the student's unfounded conclusions.

uptown
adj. (AmE) in or towards the northern areas of a city, especially an expensive residential area 城镇住宅区的

winnings*
n. (plural) money that someone wins in a competition or by gambling 赢得的钱
e.g. What are you going to spend your winnings on?


Phrases and Expressions

in an attempt to do something
in order to try to do, get, or achieve something 为了,企图
e.g. She was deliberately driving herself to exhaustion in an attempt to forget about the divorce.

pick up
see or hear someone/something, especially by means of an apparatus 见到,听到(尤指借助仪器)
e.g. I) It should have been possible to pick up signals telling us more about the moon itself.
II) They picked up the airplane on their radar screen.

spell out
explain something clearly and in detail 阐述,详细说明
e.g. I) His speech will spell out in some detail a short-term and a long-term strategy for growth.
II) The possible economic benefits of the treaty were spelt out in his recent book.

to this day
even now ,after so much time has passed 至今
e.g. I kept my promise, and to this day I have never told anyone her secret.

try out (for something) (AwE)
try to be chosen as a member of a team, for a part in a play etc. 试一试看能否选上(做某事)
e.g. Luke is trying out for the college football team.


PASSAGE II Developing an Advertising Campaign

Several steps are required to develop an advertising campaign. The number of steps and the exact order in which they are carried out may vary according to an organization's resources, the nature of its product, and the types of audiences to be reached. However, the major steps in the creation of an advertising campaign are (1) identifying and analyzing the advertising target, (2) creating the advertising platform, (3) developing the media plan, (4) executing the campaign. These general guidelines for developing an advertising campaign are appropriate for all types of organizations.
A basic question that marketers must answer as they begin to develop an advertising campaign is: "Whom are we trying to reach with our message?" The advertising target is the group of people toward which advertisements are aimed. Identifying and analyzing the advertising target is critical because the other steps in developing the campaign are based on this. The advertising target often includes everyone in a firm's target market. Marketers may, however, seize some opportunities to direct a campaign at only a portion of the target market. For example, the maker of a brand of hair-care products may define the target market for a shampoo as being females,http://www.the-back-row.com/index.php/2012/05/28/ A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., 12 - 49 years old. The company may nonetheless wish to aim a specific campaign at women in the 35 - 49 age range. For this campaign, the firm's advertising target would be women 35 - 49 years old, rather than females in the 12 - 49 age group.
Advertisers analyze advertising targets to develop an information base for a campaign. Information that is commonly needed includes the location and geographic distribution of the target group; the distribution of age, income, race, sex, and education; and consumer attitudes regarding the purchase and use both of the advertiser's products and of competing products. The exact kinds of information that an organization will find useful depend on the type of product being advertised, the characteristics of the advertising target, and the type and amount of competition.
Generally, the more advertisers know about the advertising target, the more able they are to develop an effective advertising campaign. When the advertising target is not precisely identified and properly analyzed, the campaign has less chance of success.
Before launching[1] a political campaign, party leaders meet and develop a political platform. The platform states the major issues on which the party will base its campaign. In the same way, an advertising platform consists of the basic issues or selling points[2] that an advertiser wishes to include in the advertising campaign. For example, a motorcycle manufacturer might wish to include economy, speed, ease of handling, and accessories in its advertising platform. A single advertisement in an advertising campaign may contain one or several issues in the platform. Although the platform contains the basic issues, it does not indicate how they should be presented.
A marketer's advertising platform should consist of issues that are important to consumers. One of the best ways to determine what those issues are is to survey consumers to learn what they consider most important in the selection and use of the product involved. The selling features must not only be important to consumers; if possible,Polo Ralph Lauren, they should also be features that competitive products do not have. For example, the safety of their money is important to bank customers, yet they believe that virtually all banks are equally safe. Thus, the advertising platform for a specific bank should not emphasize safety. In this case,<a href="http://www.certwiki.com/index.php?title=User:Cjqqpfbu#.E6.96.B0.E8.A7.86.E9.87.8E.E5.A4.A7.E5.AD.A6.E8.8B.B1.E8.AF.AD.E8.AF.BB.E5.86.99.E6.95.99.E7.A8.8B.E7.AC.AC.E4.BA.8C.E5.86.8C03-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8" target="_blank" style="text-decoration: none;">http://www.certwiki.com/index.php?title=User:Cjqqpfbu#.E6.96.B0.E8.A7.86.E9.87.8E.E5.A4.A7.E5.AD.A6.E8.8B.B1.E8.AF.AD.E8.AF.BB.E5.86.99.E6.95.99.E7.A8.8B.E7.AC.AC.E4.BA.8C.E5.86.8C03-.E8.8B.B1.E8.AF.AD.E5.90.AC.E5.8A.9B-.E5.A4.A7.E8.80.B3.E6.9C.B5.E8.8B.B1.E8.AF.AD_-_.E5.85.8D.E8.B4.B9.E5.9C.A8</a>

A confirmation request was sent to your alternate email address. You must click the link in the email to complete adding this address to your account., the marketer should look for other selling features that are important to bank customers and that are not available at competing banks.[3]
A media plan sets forth the exact media to be used (specific magazines, television stations, newspapers, and so forth) and the dates and times that the advertisements will appear. To formulate a media plan,Ralph Lauren Womens Bikini, the planner selects the media for a campaign and draws up a time schedule for each medium. The media planner's primary goal is to reach the largest number of persons in the advertising target per dollar spent on media.
Media planners begin by making rather broad decisions; eventually, however, they must make very specific choices. A planner first must decide which kinds of media to use. The major kinds are radio, television, newspapers, magazines, direct mail,[4] outdoor displays, and mass transit vehicles. After making the general media decision, the planner selects specific categories within each medium. A toothpaste marketer, for example, might decide to use television and magazines. The marketer then must consider whether to use children's, women's daytime, family, and/or late-night adult television programming and whether to use men's, women's, teen-agers', children's,Ralph Lauren Mens Match Polos, and/or general audience magazines. Finally, the planner must select the specific media vehicles.[5] Having chosen family television programs and women's magazines, the toothpaste marketer, for instance, must select the exact television programs and stations as well as the specific women's magazines to be used.
Media planners take many factors into account as they prepare a media plan. They analyze the location and demographic characteristics of people in the advertising target, since the various media appeal to particular groups of people in particular locations. For example, there are radio stations especially for teenagers, magazines for men in the 18-34 age group, and television programs aimed at adults. Media planners also should consider the sizes and types of audiences reached by specific media. Several data services collect and periodically publish information about the circulation and audiences of various media.
The cost of media is an important but troublesome consideration. Planners try to obtain the best coverage possible for each dollar spent. Yet there is no accurate way of comparing the cost and impact of a television commercial with the cost and impact of a newspaper advertisement.
The content of the message sometimes affects the choice of media. Print media can be used more effectively than broadcast media to present many issues-or numerous details. If an advertiser wants to promote beautiful colors, patterns, or textures, then media that offer high-quality color reproduction - magazines or television- should be used instead of newspapers. For example, food can look extremely appetizing and delicious in a full-color magazine advertisement, but it might look far less so in black and white.
The execution of an advertising campaign requires an extensive amount of planning and coordination. Regardless of whether an organization uses an advertising agency, a large number of people and firms are involved in the execution of a campaign. Production companies, research organizations, media firms, printers, and commercial artists are just a few examples of the types of people and organizations that contribute to a campaign.
Implementation requires detailed schedules to ensure that various phases of the work are done on time. Advertising management personnel must evaluate the quality of the work and make improvements when necessary. In some instances, changes have to be made during the campaign to make it more effective in meeting campaign objectives. (1140 words)

New Words

appetizing
adj. (of food, etc.) stimulating the appetite(指食物等)促进食欲的,开胃的
e.g. I) Those cakes look a lot more appetizing than the healthier alternatives
II) Some very appetizing smells were coming from the kitchen.

circulation
n.
1) the number of copies of a newspaper or magazine that are sold 发行量
e.g. Because of the magazine's low circulation, no one would advertise in it.
2) the exchange of information, money etc. from one person to another in a group or society 流通, 流传
e.g. Several thousand of the fake notes are in circulation.

demographic
adj. having to do with the statistical study of human populations 人口的,人口统计的

execute
v. do or perform (something),Ralph Lauren, especially in a planned way 执行,履行,实施
e.g. I) The directors make the decisions, but the managers have to execute them.
II) Never once did I doubt that I would be able to execute my plans.

execution
n. carrying out or performance of a piece of work, plan, design, duty, etc. 执行,履行,实施
e.g. Although the original idea was good, its execution has produced a disappointing result.

geographic*
adj. (also geographical) concerned with geography 地理上的
e.g. The city's success owes much to its geographical position.

implementation*
n. the act of putting into effect 实施,贯彻
e.g. The effective implementation of the policy will depend heavily on the police force.

planner*
n. a person who makes plans 计划者,计划制订者
e.g. a television program planner

platform
n.
1) a public statement of the principles on which a person or group, especially a political party, takes a stand in appealing to the public (政党的)政纲、政策宣言
e.g. A political party always announces its platform at the beginning of an election campaign.
2) a flat structure on which people stand when they make speeches or give a performance 讲台,舞台
e.g. Chopin's performances on the platform were always brilliant.

printer*
n. someone engaged in the business of printing 印刷商,印刷工人
e.g. The printer shipped the books to the warehouse (仓库).

regarding
prep. (formal) concerning 关于,至于
e.g. I) The company is being questioned regarding its employment policy.
II) Regarding footwear (鞋类) and clothing, much will depend on where you play, and the standard that is demanded.

reproduction*
n. the act of producing a copy of a book, picture, piece of music,jordans for sale, etc. 复制,翻版
e.g. Because of the reproduction of my paintings, my work reaches a wider audience.

texture
n. the way a surface, substance, or material looks or feels to the touch 质地,外感,手感
e.g. I don't like the rough texture of this wallpaper.


Phrases and Expressions

direct... at
turn or aim something in the stated direction 指向,针对,以......为对象
e.g. Was that remark directed at me?

draw up
prepare a written document 草拟,写出
e.g. The two countries drew up a peace treaty after the war ended.

set forth
write or talk about an idea, argument, or set of figures 陈述,阐明
e.g. In his preface the author set forth his reasons for writing the book.


PASSAGE III Advertisement Appreciation

1. Love at first sight
It was love at first sight, I suppose. And yet it wasn't just the way she looked. It was also the way she talked.
We'd been for a stroll in the country, one lazy, hazy summer Saturday. I felt about sixteen again-walking close enough for our hands to keep touching in the hope that she might hang on.[1]
At a little country pub overlooking Evesham vale, I popped the inevitable question.[2]
"I'll have a Jameson[3]," she replied.
"A what?"
"A Jameson. You know, the famous Irish Whiskey."
"Oh," I said somewhat blankly.
"Haven't you tried it?" she said, laughing. "Don't look so amazed, it's great. Made from the finest Irish barley, the softest spring water, and it's distilled three times, so it's really smooth[5]."
"Two Jamesons, please," I said to the barman a moment later. And before going back to my partner I took a little sip-just to see if she was right.
"Was I right?" she said. "I saw you taking a crafty swig!"
"Excellent taste," I said.
She raised an eyebrow quizzically and said, "Are you talking about me, or the Jameson?"

2. Can you control how well you age?
Perhaps you've noticed while some women really show age,Ralph Lauren Shirts, others seem to defy it. Aging well[5] is the result of many factors. Heredity, exposure to the elements,[6] and,air jordans, of course, the way you care for your skin. As you get older, your skin demands special care. The kind you get from Oil of Olay. The remarkable beauty fluid that works in mysterious ways.[7]
You'll notice instantly how extraordinarily sheer and greaseless it feels. As each cool, light drop disappears under your touch, precious fluids work to replenish your skin's natural fluid supply.
One touch will tell you just how smooth, how silky your skin has become. Your skin will take on an altogether younger appearance as tiny lines mysteriously seem to fade from view.
Discover the mystery of Oil of Olay and discover younger looks at every age.

3. Why did you stop asking for the window seat?
Frequent travelers often forget that a flight can be a breathtaking experience, not merely a means of transportation. But at Hyatt, we believe every journey should be uplifting. Even after you've landed.
That's why we fill our hotels and resorts with so many opportunities to broaden your horizons.[8] Unique restaurants in the sky[9] where you can dine with sparkling cities at your feet. Meeting rooms that free your imagination by opening to grand panoramas. And lobbies that greet you with spectacular architecture and dramatic vistas.
Instead of merely a place to stay at your destination, a Hyatt is a destination in itself. A place to experience. A window seat that always rewards you with a fresh perspective.
So next time, ask to stay with the people of Hyatt. We think you'll like what you see.

4. If you think it's hard getting to Mars, try getting to plaque three millimeters below the gumline.
With all due respect[10] to the Pathfinder program, exploring the farthest reaches of inner space can be almost as challenging. That is, unless you have the sonicare sonic toothbrush.[11] Not only does it remove plaque bacteria from the surface, its 31,000 brush strokes[12] per minute also create sonic waves which go beyond the reach of the bristles. Gently cleaning between teeth and even below the gumline. In fact, sonicare removes hidden plaque bacteria between teeth better than the leading power brush[13]. So like the Mars Sojourner, we too like to seek our life forms in hard-to-reach places. Only we blow them away.

5. This is the truth.
Human beings do not come with odometers.[14] So how do you tell who is a serious runner? We don't believe serious runners are defined by how many miles they cover in a week. They're defined by how important running is in their lives. It doesn't matter why you run, or how far. If it's important to you, you're a serious runner to us. That's why we work so hard to make great running shoes. Because the goal of a running shoe is very simple. To keep you running.
The more comfortable you are, the more miles you'll run. That's the idea behind the GEL-130.

6. LOSE FAT FAST
NO DIETING
Are you tired of the diet-go-round[15]? Why torture yourself with diets that don't, 7 work? MELTAWAY REDUCING CANDY really works! MELTAWAY will help you lose weight the safe, natural, easy way!
SHED FAT LIKE MAGIC!
The unique MELTAWAY formula breaks up those stubborn fat cells and melts them away! MELTAWAY speeds up your body's natural fat burners[16]. Eat as much as you want-you still lose weight!
SAFE AND EFFECTIVE!
Clinical studies have proven MELTAWAY REDUCING CANDY to be safe and effective. There are no unpleasant side effects when taken in the recommended doses.
Lose 6 pounds in 48 hours!
Lose 14 pounds in 7 days!
Lose 21 pounds in 14 days!

7. Turn burglary into attempted[17] burglary.
When 3M Scotchshield Ultra Safety and Security Film is applied to windows, it resists penetration and helps keep glass in place through attempted break-ins, storms, even earthquakes. It's another innovative 3M product that helps make your home more safe and comfortable. And one more result of our unique culture, which lets us make the leap from need to 3M innovation.

8. Diversity works.
It has long made sense to us at IBM to welcome and value individual differences. We prove this commitment to our workforce every day. Programs such as employee networking groups[18], child/elder care, domestic partner benefits[19] and flexible work hours help us attract and retain the best and most talented individuals. And in our diverse marketplace, that's always good business.[20] (928 words)

Proper Names

Evesham vale
(英国地名)伊夫舍姆谷

Mars Pathfinder
a spacecraft launched by the United States that landed on the planet Mars on July 4,1997

Sojourner
a part of the Mars Pathfinder spacecraft, which was used to explore the surface of Mars around the Mars Pathfinder lander


New Words

amazed *
adj. surprised, astonished 惊奇的,吃惊的
e.g. She was amazed at how calm she felt after the accident.

barley
n. grain used to make food and for making beer and whiskey 大麦,大麦粒

blankly*
adv. expressionlessly 茫然地,没有表情地
e.g. I asked him if he knew what had happened but he just stared blankly at me.

break-in
n. an act of getting into a building by force 非法闯入
e.g. Since the break-in we've had all our locks changed.

bristle
n. a short stiff hair, wire etc. that forms part of a brush 刷子毛

burglary
n. the crime of breaking into a building and stealing things 入户行窃

burner*
n. something that burns something else 燃烧物
e.g. A wood burner burns wood.

crafty
adj. cunning; deceitful 狡猾的
e.g. Some crafty little boys ate all the cookies!

dine
v. (formal) eat dinner 进正餐
e.g. The following day I dined with the President and a dozen members of Congress.

eyebrow
n. the line of hair above the eye 眉,眉毛

fluid
n. (technical) a liquid 液体
e.g. I) When you are sick, you should drink plenty of fluid.
II) The engineer measured the pressure of the fluid flowing in the pipe.

gently*
adv. in a gentle way 温柔地,轻柔地,轻轻地
e.g. I patted her gently on the shoulder.

greaseless*
adj. without oil 无油腻状物的,不油腻的
e.g. Most women prefer greaseless cream for their face.

gumline
n. the point where the tooth and the gum meet 牙龈

hazy
adj. misty, vague 有薄雾的,模糊的

innovative
adj. introducing or using new ideas, techniques, etc. 革新的,新颖的
e.g. Innovative ideas are needed to make the business a success.

melt
v. cause something solid to become a liquid 融化,变软,溶解
e.g. I) The hot water melted the ice.
II) The temperature must not exceed 650℃, or else the metal will melt.

millimeter
n. (written abbreviation: mm) one one-thousandth of a meter 毫米
e.g. One inch is about 25.4 millimeters.

odometer
n. an instrument for measuring the distance a vehicle travels by counting the number of wheel revolutions (车辆等的)里程计

panorama
n. an impressive view of a wide area of land 全景

pathfinder
n. a person who goes ahead of a group and finds the best way through unknown land 探路者,探索者

penetration*
n. going through something 穿透,刺穿
e.g. The penetration of the bullet through the steel door surprised me.

plaque
n. a very thin layer of saliva, mucus etc. and bacteria that forms on the teeth 齿菌斑

quizzically
adv. in a questioning manner, especially when amused 带有疑问地,嘲弄地

replenish
v. put new supplies into 补充

shed
v. (shed, shed) get rid of (something not needed or wanted) 去掉,除掉
e.g. I) He had maintained a rigid diet, shedding some twenty pounds.
II) The company is planning to shed about a quarter of its workforce.

sheer
adj.
1) so thin as to be transparent 薄得透明的
e.g. She was wearing a pair of sheer stockings.
2) complete, thorough, utter 完全的,彻底的,十足的
e.g. The interpretation he gives of the poem is sheer nonsense.

silky*
adj. soft, smooth and shiny, like silk 像丝一样柔软光洁的
e.g. Her hair was very long and silky.

sojourner
n. a person who stays for a while in a place 逗留者,旅居者

sonic
adj. (technical) of or about sound or sound waves 声音的,声波的
e.g. sonic waves 声波

sparkling*
adj. shining brightly with points of flashing light 闪耀的,闪烁的
e.g. We gazed at the sparkling stars in the sky.

stubborn
adj.
1) difficult to remove, deal with, or use 难以移动、去除的
e.g. Unemployment is a stubborn problem which won't just disappear overnight.
2) determined, especially to an unreasonable degree 固执的,顽固的
e.g. I) The stubborn mayor finally consented to a dialogue with the strike leader.
II) He made a stubborn attempt to break the lock.

swig
n. swallow 大喝,吞咽

traveler *
n. someone who travels 旅行者,旅游者
e.g. Rail travelers will not appreciate the fare increases.

ultra
adj. going beyond what is usual or ordinary 超乎寻常的

vale
n. (especially literary) a valley 山谷

vista
n. (literary) a far view of beautiful scenery, especially looking between rows of trees, buildings etc. (尤指从狭长通道看出去的)景色,远景

whiskey
n. strong alcoholic drink distilled from malted grain 威士忌酒


Phrases and Expressions

break up
break something into small pieces 分解,分散
e.g. Jim started to break up the ice on the frozen lake.

hang on
hold something tightly 紧握,air jordans shoes,抓紧某物
e.g. Waves rolled over the little deck and he had to hang on to avoid being washed overboard.

melt away
(cause something to) disappear by melting or dissolving (使)融化,(使)消散
e.g. I) Her anger melted away when she began to read the letter.
II) The cost of the medicine melted their savings away.

take on
begin to have a particular quality or appearance 开始具有,呈现
e.g. His voice took on a note of uncertainty.