Keyword Tools
Keyword tools are critical to your success in Internet marketing. Keywords are what you build your websites, blogs and advertising around. Keyword tools are used to identify what words people are using when searching for something on the Internet. There are free keyword tools available. Google and Yahoo both have keyword tools that are free and are probably the most popular. Most other PPC search engines have some form of free keyword tools. These keyword tools allow you to glean general information on keywords. Free keyword tools also are limited in the scope of their responses, on what types of research and reports you can generate.
Why You Need Keyword Tools ?
Here is a general example of how keyword tools can be used to your advantage. Pretend you have a bass fishing guide service. You could build your site around the term - fishing guide and compete with 14,400,000 other responses. Using keyword tools you can find that people are searching for bass fishing guide and have to compete with 1,390,00 other responses. Keyword tools tell us people are also searching for Texas bass fishing guide and you will need to compete with 1,150,000 responses. As you can see, using keyword tools to identify other specific relevant keyword searches allows you to optimize your website around relevant specific terms and have less competition.
Keyword tools allow you to build websites right the first time. Keyword tools save you money. Keyword tools save you time.
When people are ready to buy online they usually search with very specific terms. This is where keyword tools also benefit. Like in our example, wouldn't it be nice to know that when people are ready to buy bass fishing services they search for "certified Texas bass fishing guide". Keyword tools can help you identify and target these keyword search phrases and spend you money where you have a greater chance of making a sale.
Free Keyword Tools vs. Paid Keyword Tools
As mentioned earlier free keyword tools are useful keyword tools but are limited in their capabilities. These free keyword tools are designed to be used by many people so by necessity the keyword tools cannot provide a lot of in depth reports. Paid keyword tools can provide more detailed searches, reports and in depth research. One of the most popular keyword tools that is not part of a search engine is WordTracker. WordTracker has a free and paid version.
Keyword Tools and SEO
When optimizing websites and web pages you use keyword tools to help identify the top two or three keywords related to your site or page. You then use what you learn from the keyword tools to get keyword density in your content and add meta tags. You can learn more about Search Engine Optimization on our SEO page. Without using keyword tools all your efforts to achieve high rankings will probably be in vain.
Recommended Keyword Tools
There are a multitude of keyword tools available. After reviewing keyword tools that are available there are two that we recommend: WordTracker and Keyword Elite. To learn more about these tools please visit the Keywords page at www.InternetMarketingPlaza.com [1]
