The Popularity of University Branded Clothing!3478634
Using clothing as a means of advertising and promoting brand recognition is not a new concept; however, it has indeed become a very effective one. Considering everyone buys clothing, creating a line of branded garments is not only a good way to make money but also to spread awareness.
Support Awareness
One of the best examples of how this marketing is used is with university branded clothing. This is especially true when the garment bares the name of a highly revered school. It is trendy to wear the names of those places regardless of having attended or not, which is that much more advertising for the school.
Most schools today offer a line of insignia clothing in stores or on websites, including the institution's name on everything from t-shirts to track suits to winter coats and anything in between. There is now even baby and pet clothing available from some schools, further adding to the ability to promote that institution.
Benefits
The main goal of any kind of advertising is to be seen and recognized so that when it comes time to make a choice, that recognition comes to mind. While this is a very simplified definition of advertising in the sense of university branded apparel, it should be noted that colleges compete for student 'business' and want to attract the best students, athletes and financial supporters. This makes having a good image just as much of a concern. Following are some of the benefits of such featured apparel.
Sense of Community - In such cases, seeing the name not only creates more brand recognition but also adds to a sense of community and similarity among current students and alumni alike, even those who do not know each other. Image is very important to a university, each one wanting to present the best image possible; one of the ways this is accomplished is through a selection of branded clothing available for purchase( baju branded ).
School Advantage - Branded clothing lines also provides financial benefits as well, especially considering prices tend to be higher in comparison to purchasing the same type of garment elsewhere. The purchasing of these items provides a unique experience for that school's fans to be financially supportive, not only to a school, its traditions, and legacy but to its future, especially if one has a child or relative attending. Many times it is the parents and families of current students who buy most of the items, either for themselves or as gifts as a means to show support for a great school and a child's decision to attend.
Bragging Rights - Insignia merchandise and clothing has been a staple in advertising and brand recognition for a long time. It not only offers a means to support or brag about a particular name; it demonstrates that money has been well-spent on a useful, quality item. These products have become traditional over the years and are incredibly popular today, for both practical and promotional reasons.
It is hard to walk anywhere in public amidst groups of people and not come across branded garments from many different universities. People are very passionate about certain choices and the messages displayed to others. A favorite educational institution is high on the list of such passions, made obvious partially by the number of branded garments sold by universities each year. College shirts and clothing provide much in the way of individual and family pride and are likely to remain favorites for a long time!
